Artisan Review (2026)
Ava sources, writes and sends. Self-serve credit plans from $280 a month sit on a Startups tab; the larger Team and Scale tiers are quoted.
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Artisan in Depth
Artisan publishes a price. This review said otherwise until 2026-09-29, and so did most pages ranking for Artisan's pricing query. The prices are there, on a second tab.
artisan.co/pricing opens on "Businesses & Enterprises", where Team (about 2,500 leads contacted a month) and Scale (about 6,000) both read "Pricing scoped on your plan". Click "Startups" and the page shows self-serve plans priced in credits, with a monthly and annual toggle that defaults to annual:
| Plan | Credits a month | Monthly billing | Annual billing | Leads contacted a month (vendor estimate) |
|---|---|---|---|---|
| Free | 300 | $0 | n/a | Campaigns not included |
| Intern | 10,000 | $280 | $250 | ~500 |
| Intern | 12,000 | $330 | $300 | ~600 |
| Intern | 16,000 | $440 | $400 | ~800 |
| Employee | 25,000 | $660 | $600 | ~1,250 |
| Employee | 34,000 | $880 | $800 | ~1,700 |
| Employee | 42,000 | $1,110 | $1,000 | ~2,100 |
| Enterprise | Custom | Custom | Custom | n/a |
What a credit buys
Unlike most credit-metered tools, Artisan publishes the conversion. An email enrichment is 2 credits, a phone enrichment 10, identifying a website visitor 4, an autonomous reply 2, and an end-to-end campaign about 20 credits for each person contacted, or 30 with phone. So the Intern entry, 10,000 credits for $280, is about 500 people contacted a month, $0.56 each. The largest self-serve plan, 42,000 credits for $1,110, is about 2,100, $0.53 each.
Two details in the price table are worth knowing before choosing a rung. The top Employee rung costs slightly more per credit than the middle one on both billing periods ($0.0264 against $0.0259 monthly). And the annual "Save 10%" badge is accurate on two of six rungs; on the other four the saving is 9.1%. Annual billing also changes the credit rules: monthly plans carry unused credits into the following period, while annual credits arrive up front and anything unused at the end of the term is lost.
What is still not published
Team, Scale and Enterprise prices. The price of top-up credits. And sending infrastructure: the FAQ says mailboxes and phone numbers are "billed separately in dollars" without giving the rate. The self-serve price is therefore the software and the credits, not the whole bill.
The contract data everyone quotes
Vendr, a procurement platform, shows a median Artisan contract of $30,000 a year with a range of $18,300 to $80,371, read 2026-09-29. Its own page data lists seven purchase documents and one unique purchaser. The widely repeated $9,000 to $57,000 range is an earlier reading of the same single buyer's documents. It is one company's contract history, useful as a data point and misleading as a market range, and this site carried it as the latter until this correction.
The terms
Artisan's terms (last updated 2026-04-29) set the term by service order and renew it automatically unless either side gives notice "at least 30 days prior". "No Term shall be terminable for convenience except as allowed under the Order Form", purchases are "non-refundable and non-cancellable for convenience", and "There are no refunds for partially used Services or unused credits." Artisan may change fees for a renewal term on 45 days' notice.
What Ava does
Sourcing, enrichment, writing, sending, replying and booking, run as one agent rather than a stack you assemble. The alternative is Clay for data, a sender such as Instantly or Smartlead, and a person writing the copy, which costs less in licences and more in attention. Whether that trade is good depends on whether you have the person.
On the self-serve plans the integrations are tiered: HubSpot from Intern, webhooks from Employee, and Salesforce on Enterprise only. That last one matters for any team whose CRM is Salesforce, because it moves them off the published prices entirely.
Setting Artisan Up
Two routes. The Startups plans are self-serve, with a free plan of 300 credits and a 30-day trial of 10,000 credits with no card. The Team, Scale and Enterprise tiers are sales-led, with onboarding and a CSM.
- Run the free trial on your real list and count credits per person contacted. The vendor says about 20 on average.
- Check the CRM first. Salesforce sync is Enterprise-only on the published plans.
- Ask for the mailbox and phone-number rates, which are billed separately and not published.
- Prefer monthly billing while testing: unused monthly credits roll over one period, annual ones are lost at term end.
- On a sales-led contract, diary the 30-day non-renewal notice the day you sign.
What the AI actually does
1 of 3 can act without a person in the loop. Those are the ones to scope carefully.
Ava, the AI BDRRuns the campaign, replies, and books the meetingAbout 20 credits a person contacted, 30 with phoneActs
Artisan's own words: Ava books meetings for your reps autonomously. Autonomous replies cost 2 credits each. The autonomous version is the baseline, not an upgrade, so the cheapest paid plan already replies to prospects without a person in between.
Lead sourcing and enrichmentBuilds the list and finds contact data2 credits an email, 10 a phone numberScores
Phone enrichment costs five times an email enrichment, which is the line that decides whether a phone-heavy motion fits the credit budget.
Human power dialerAdds calling for your human reps$75 a seat a month, $67 annualRoutes
The boundary Artisan draws itself: Ava emails, your reps dial. Priced per seat, on top of the plan.
Artisan sells the autonomous version as the only version, which sets it apart from vendors that charge a tier more for the agent that answers a prospect. What changed on 2026-09-29 is that this site found the price for it: the self-serve plans had been published on the Startups tab since at least 10 July 2026, per an archived copy.
Strengths and Weaknesses
- Self-serve prices on both billing periods, a free plan and a no-card trial, on the Startups tab.
- A published credit conversion, so the allowance can be turned into people contacted before buying.
- One agent rather than an assembled stack, a real saving in attention for a team without an ops person.
- Monthly credits roll over one period, which most credit-metered tools do not offer.
- The default pricing view shows no prices, so most buyers and most ranking pages never find the Startups tab.
- Mailboxes and phone numbers are billed on top at unpublished rates.
- Salesforce sync is Enterprise-only on the published plans.
- No refunds for unused credits, no termination for convenience, and automatic renewal on sales-led terms.
- The per-credit price rises on the top rung, and the annual discount is below its 10% badge on four of six rungs.
Artisan Pricing
Team (~2,500 leads a month) and Scale (~6,000) remain quoted. The observed range is Vendr's, and its own page data shows seven documents from one unique purchaser, so it is one buyer's history, not a market range. Source: Artisan pricing page (Startups tab) and terms (2026-04-29), and Vendr's Artisan page (third-party), read 2026-09-29.
Self-serve on the Startups tab: Intern from $280 a month on monthly billing ($250 annual) for 10,000 credits, up to Employee at $1,110 ($1,000 annual) for 42,000. A free plan of 300 credits. A dialer at $75 a seat ($67 annual). Team, Scale and Enterprise are quoted.
The smallest paid year is $3,360 on monthly billing or $3,000 on annual, plus mailboxes and numbers at unpublished rates. The largest self-serve year is $13,320 monthly or $12,000 annual, for about 2,100 people contacted a month.
For the sales-led tiers the method still applies: ask for quotes at two volumes, divide by the leads contacted, and compare the unit to the self-serve rate of roughly $0.50 to $0.56 a person.
The Verdict
A full-stack agent that publishes more than it lets on: self-serve credit plans from $280 a month with a free trial, behind a default pricing view that shows none of it. Test it on the trial, count credits per person, and treat the sales-led tiers as a negotiation.
- You want one contract instead of a data vendor, a sender and an ops person
- You can test on the 30-day trial and measure credits per person contacted
- Your CRM is HubSpot, or you are buying Enterprise anyway
- You will hold the vendor to meetings held rather than activity
- Your CRM is Salesforce and you want a published price
- You need the full bill, including mailboxes, before a sales call
- You already run Clay and a sender well and have the person to operate them
- You would sign a sales-led contract without reading the no-refund, no-exit terms
Can it take a payment?
Full tracker →Books meetings or resolves the call and hands off. Taking money is out of scope for the product as sold.