Data & Research
Finding who to contact and getting a working email or mobile for them. The layer that decides whether everything downstream is worth doing.
The thing buyers get wrong here
Vendors quote database size. Size is not coverage. What matters is match rate on your specific segment, and the honest way to test it is to run a list of 50 accounts you already know through a trial and count how many come back right.
All 24
Apollo.io4.1BetterContact4.1BuiltWith4.1Crunchbase4.1FullEnrich4.1Hunter4.1Prospeo4.1Snov.io4.1Store Leads4.1Findymail4.0LeadMagic4.0Clearout3.9Lusha3.9NeverBounce3.9Lead4113.8UpLead3.8BookYourData3.5Clearbit3.4Seamless.AI2.6Cognism2.5ZoomInfo2.5DropcontactNot ratedOcean.ioNot ratedPersana AINot rated
Published prices only
17 of 24 publish a price you can read without a sales call. The rest are shown as Custom, which is a fact about them rather than a gap in our research.
| Tool | Entry price | Model | Free tier | Self-serve | Score |
|---|---|---|---|---|---|
| Apollo.io | $49/mo | per seat | Yes | Yes | 4.1 |
| BetterContact | $15/mo | flat | Yes | Yes | 4.1 |
| BuiltWith | $295/mo | flat | Yes | Yes | 4.1 |
| Crunchbase | $29/mo | per seat | Yes | Yes | 4.1 |
| FullEnrich | $29/mo | flat | Yes | Yes | 4.1 |
| Hunter | $49/mo | flat | Yes | Yes | 4.1 |
| Prospeo | $49/mo | flat | Yes | Yes | 4.1 |
| Snov.io | $39/mo | flat | Yes | Yes | 4.1 |
| Store Leads | $99/mo | flat | Yes | Yes | 4.1 |
| Findymail | $49/mo | flat | – | Yes | 4.0 |
| LeadMagic | $49.99/mo | flat | – | Yes | 4.0 |
| Clearout | $23/mo | usage | Yes | Yes | 3.9 |
| Lusha | $49.90/seat | usage | Yes | Yes | 3.9 |
| NeverBounce | Free tier | usage | Yes | Yes | 3.9 |
| Lead411 | $49/mo | usage | – | Yes | 3.8 |
| UpLead | $99/mo | usage | – | Yes | 3.8 |
| Clearbit | $20/mo | flat | – | Yes | 3.4 |
Other categories
AI SDR & Outbound 14Signals & Intent 10Writing & Messaging 10Sequencing & Sending 12LinkedIn & Social 8Meetings & Scheduling 5Recording & Coaching 16CRM & Pipeline 10Enablement & Content 10Outbound Voice & Dialers 11Voice Agent Platforms 34Voice Infrastructure 35Inbound Qualification 18Vertical Voice Agents 24Enterprise CCaaS 23