Every AI SDR tool,
priced and compared
A sales rep costs $134,000 a year and holds about 12 meetings a month. This site prices every tool claiming to do that job cheaper, says what each one actually replaces, and publishes the contract values that the ones without a pricing page sign at.
Editor's Picks
All tools →Top 12 Compared
See all →| Tool | Score | Entry price | Free tier | Buy without a call | Category |
|---|---|---|---|---|---|
| Ringly.io | 4.2 | $349/mo | – | Yes | Voice Agent Platforms |
| Aomni | 4.1 | $79/mo | Yes | Yes | AI SDR & Outbound |
| Apollo.io | 4.1 | $49/mo | Yes | Yes | Data & Research |
| Attio | 4.1 | $34/seat | Yes | Yes | CRM & Pipeline |
| Avoma | 4.1 | $19/mo | Yes | Yes | Recording & Coaching |
| Bardeen | 4.1 | $20/mo | Yes | Yes | AI SDR & Outbound |
| BetterContact | 4.1 | $15/mo | Yes | Yes | Data & Research |
| Bland AI | 4.1 | $0.11/min | Yes | Yes | Voice Agent Platforms |
| Botpress | 4.1 | $189/mo | Yes | Yes | Voice Agent Platforms |
| BuiltWith | 4.1 | $295/mo | Yes | Yes | Data & Research |
| Cal.com | 4.1 | $15/seat | Yes | Yes | Meetings & Scheduling |
| Calendly | 4.1 | $12/seat | Yes | Yes | Meetings & Scheduling |
By Category
AI SDR & Outbound14Software that finds prospects, writes the sequence and sends it. The published entry price and the signed contract value are different numbers in this category more than any other on the site.Data & Research24Finding who to contact and getting a working email or mobile for them. The layer that decides whether everything downstream is worth doing.Signals & Intent10Job changes, funding, hiring, technology adoption and site visits. The difference between contacting someone and contacting them at the right moment.Writing & Messaging10General assistants and sales-specific coaches that draft, tighten and score the message before it goes out.Sequencing & Sending12Mailboxes, warmup, sending infrastructure and the multi-touch cadences that run on top of them.LinkedIn & Social8Connection requests, InMail, social selling and the automation layers that scale them.Meetings & Scheduling5Booking links, routing rules and the tooling that decides whether a booked meeting becomes a held one.Recording & Coaching16Notetakers, conversation intelligence and coaching tools that turn what was said into something a manager can act on.CRM & Pipeline10Where the activity gets logged and the pipeline gets managed. Every other tool on this site writes into one of these.Enablement & Content10Video, decks, documents, proposals and signatures. The material a rep sends between the first reply and the closed deal.Outbound Voice & Dialers11Parallel dialers, AI cold callers and the tools that put a rep or an agent on the phone. Priced per seat, per minute, or both at once.Voice Agent Platforms34Build-your-own voice agents: orchestration, turn-taking, interruption handling and telephony glue. This is where the advertised per-minute rate diverges furthest from the invoice.Voice Infrastructure35The components a voice agent is made of — recognition, synthesis, transport, telephony. Bought directly by teams building their own stack, and rebilled to everyone else inside a platform fee.Inbound Qualification18Agents that work the traffic you already have — routing, qualifying and booking from the website, the form fill and the inbound call.Vertical Voice Agents24Voice agents sold into one industry with the integrations already built — clinics, dealerships, restaurants, logistics. You pay more per minute and skip the integration project.Enterprise CCaaS23Contact centre platforms with voice AI bolted on or built in. Priced per seat, negotiated annually, and almost never quoted publicly.
Hire or Buy
The full breakdown →| Line | In-house rep | Full-stack AI SDR |
|---|---|---|
| Annual cost | $134,000 to $154,000 | $18,000 to $65,000 |
| Time to full output | 3.9 months | Days |
| Stays for | 17.6 months | As long as you pay |
| Meetings held per year | ~140 | Depends on your list |
| Cost per held meeting | $960 to $1,100 | Compute it the same way |
| Handles an off-script reply | Yes | No, escalates |
| Decides who to target | Partly | No |
Rep figures are published benchmarks, sourced and dated in the cost chapter. The right-hand column is deliberately not a single number, because it depends on your list. Any vendor quoting one is quoting your market rather than their product.
Who Publishes a Price
Every rate →Publish a price
163
You can budget before talking to anyone.
Publish nothing
101
Shown as Custom. We never invent a figure.
Left unrated
70
Too little published to score honestly.
Start from the Basics
All chapters →What Is an SDR?The role, the daily numbers, and the deal size below which splitting prospecting from closing loses money.How Much Does an SDR Cost?$134K a year itemised, and why four published estimates disagree by more than $100,000.What Is an AI SDR?A task-by-task split of what the software does, what it does badly, and what it never touches.Why Cold Email Goes to SpamWhat Spamhaus thinks you are doing, and why deliverability tactics decay over time.
Common Questions
What is the best AI SDR tool?
It depends which part of outbound is broken. If your lists are bad, Clay. If sending volume and deliverability are the constraint, Instantly or Smartlead. If you want data and sequencing on one bill, Apollo. If you want the whole motion run for you and can commit annually, 11x or Artisan. Anyone naming a single winner is selling one.
How much do AI SDR tools cost?
Published entry prices run from about $30 a month for sending infrastructure to $900 a month for a capped full-stack agent. The platforms that publish nothing sign between $18,000 and $65,000 a year, with a median around $45,000.
Is an AI SDR cheaper than hiring a rep?
Usually, on a like-for-like calculation. A fully loaded US rep costs $134,000 to $154,000 and holds about 140 meetings a year, which is $960 to $1,100 per held meeting. Compute the software the same way, including data and sending costs, before comparing.
Do AI SDRs actually book meetings?
They send outbound at scale. Meetings come from list quality, offer relevance and whether your sending domain survives the month. The software influences one of those three, which is why identical tools produce very different results at different companies.
Can an AI SDR replace a sales team?
It replaces prospecting volume, not the closing conversation, and not the reply that goes off-script. Most teams running these still need a person for anything the sequence did not anticipate.
How are these tools ranked?
By a score computed from published data across five inputs, shown as five bars on every tool page so you can disagree with any one of them. No vendor can pay to appear here or to rank higher.