The price register for outbound software

What does it cost?

We read the vendor’s pricing page, add back what the advertised rate leaves out, and print the date we read it. Where a vendor publishes nothing, we say so.

264 tools · 152 prices read first-hand · 110 with a real free tier

Browse by job

All 16 →

AI SDR & Outbound14 tools, 8 gatedfrom $10/mo Data & Research24 tools, 5 gatedfrom $15/mo Signals & Intent10 tools, 5 gatedfrom $40/mo Writing & Messaging10 toolsfrom $29/mo Sequencing & Sending12 toolsfrom $25/mo LinkedIn & Social8 tools, 1 gatedfrom $39/mo

106of 264 tools

will not tell you the price until you book a call.

That is 40% of this category. We list every one, say what a comparable tool charges, and where a vendor publishes component rates we compute a floor from those instead. An absence is a finding, not a blank cell.

See who refuses, and what they cost anyway

How we know

Every correction →

Correction · published against ourselves

We carried Clay at $149 a month. That figure existed nowhere on the page.

It was stale rather than misread: right once, never re-checked. Corrected on 11 August 2026 to $185, the monthly-billing rate. The plan card shows $167, which is the annual rate quoted beside a monthly allowance, and that gap is where most buyers mis-size the tool.

We published$149/moActually charged$185/moWhat the card shows$167/moCorrected2026-08-11

Editor's Picks

All tools →

Best First PurchaseApollo.io4.1A 275M-contact database with sequencing, a dialer and AI assistants attached, the default first purchase for teams starting outbound.Best for List QualityClay3.9A data orchestration surface rather than an SDR — waterfall enrichment across dozens of providers, with the outbound left to you.Best for Sending at VolumeInstantly4.1Cold email infrastructure first and a sequencer second — inbox warmup, sender rotation and deliverability testing at a price that undercuts the platforms.Best Published PricingAiSDR3.8The one full-stack AI SDR in this tier that publishes a number, which makes it the only one you can budget against before a sales call.

Top 12 Compared

See all →

Tool	Score	Entry price	Free tier	Buy without a call	Category
Ringly.io	4.2	$349/mo	–	Yes	Voice Agent Platforms
Aomni	4.1	$300/mo	Yes	Yes	AI SDR & Outbound
Apollo.io	4.1	$69/mo	Yes	Yes	Data & Research
Attio	4.1	$44/seat	Yes	Yes	CRM & Pipeline
Bardeen	4.1	$10/mo	Yes	Yes	AI SDR & Outbound
BetterContact	4.1	$15/mo	Yes	Yes	Data & Research
Bland AI	4.1	$0.11/min	Yes	Yes	Voice Agent Platforms
Botpress	4.1	$189/mo	Yes	Yes	Voice Agent Platforms
BuiltWith	4.1	$295/mo	Yes	Yes	Data & Research
Cal.com	4.1	$144/yr	Yes	Yes	Meetings & Scheduling
Calendly	4.1	$12/seat	Yes	Yes	Meetings & Scheduling
Chatbase	4.1	$40/mo	Yes	Yes	Inbound Qualification

By Category

AI SDR & Outbound14Software that finds prospects, writes the sequence and sends it. The published entry price and the signed contract value are different numbers in this category more than any other on the site.Data & Research24Finding who to contact and getting a working email or mobile for them. The layer that decides whether everything downstream is worth doing.Signals & Intent10Job changes, funding, hiring, technology adoption and site visits. The difference between contacting someone and contacting them at the right moment.Writing & Messaging10General assistants and sales-specific coaches that draft, tighten and score the message before it goes out.Sequencing & Sending12Mailboxes, warmup, sending infrastructure and the multi-touch cadences that run on top of them.LinkedIn & Social8Connection requests, InMail, social selling and the automation layers that scale them.Meetings & Scheduling5Booking links, routing rules and the tooling that decides whether a booked meeting becomes a held one.Recording & Coaching16Notetakers, conversation intelligence and coaching tools that turn what was said into something a manager can act on.CRM & Pipeline10Where the activity gets logged and the pipeline gets managed. Every other tool on this site writes into one of these.Enablement & Content10Video, decks, documents, proposals and signatures. The material a rep sends between the first reply and the closed deal.Outbound Voice & Dialers11Parallel dialers, AI cold callers and the tools that put a rep or an agent on the phone. Priced per seat, per minute, or both at once.Voice Agent Platforms34Build-your-own voice agents: orchestration, turn-taking, interruption handling and telephony glue. This is where the advertised per-minute rate diverges furthest from the invoice.Voice Infrastructure35The components a voice agent is made of — recognition, synthesis, transport, telephony. Bought directly by teams building their own stack, and rebilled to everyone else inside a platform fee.Inbound Qualification18Agents that work the traffic you already have — routing, qualifying and booking from the website, the form fill and the inbound call.Vertical Voice Agents24Voice agents sold into one industry with the integrations already built — clinics, dealerships, restaurants, logistics. You pay more per minute and skip the integration project.Enterprise CCaaS23Contact centre platforms with voice AI bolted on or built in. Priced per seat, negotiated annually, and almost never quoted publicly.

Hire or Buy

The full breakdown →

Line	In-house rep	Full-stack AI SDR
Annual cost	$134,000 to $154,000	$18,000 to $65,000
Time to full output	3.9 months	Days
Stays for	17.6 months	As long as you pay
Meetings held per year	~140	Depends on your list
Cost per held meeting	$960 to $1,100	Compute it the same way
Handles an off-script reply	Yes	No, escalates
Decides who to target	Partly	No

Rep figures are published benchmarks, sourced and dated in the cost chapter. The right-hand column is deliberately not a single number, because it depends on your list. Any vendor quoting one is quoting your market rather than their product.

Who Publishes a Price

Every rate →

Publish a price

151

You can budget before talking to anyone.

Publish nothing

113

Shown as Custom. We never invent a figure.

Left unrated

Too little published to score honestly.

Start from the Basics

All chapters →

What Is an SDR?The role, the daily numbers, and the deal size below which splitting prospecting from closing loses money.How Much Does an SDR Cost?$134K a year itemised, and why four published estimates disagree by more than $100,000.What Is an AI SDR?A task-by-task split of what the software does, what it does badly, and what it never touches.Why Cold Email Goes to SpamWhat Spamhaus thinks you are doing, and why deliverability tactics decay over time.

Common Questions

What is the best AI SDR tool?

It depends which part of outbound is broken. If your lists are bad, Clay. If sending volume and deliverability are the constraint, Instantly or Smartlead. If you want data and sequencing on one bill, Apollo. If you want the whole motion run for you and can commit annually, 11x or Artisan. Anyone naming a single winner is selling one.

How much do AI SDR tools cost?

Published entry prices run from about $30 a month for sending infrastructure to $900 a month for a capped full-stack agent. The platforms that publish nothing sign between $18,000 and $65,000 a year, with a median around $45,000.

Is an AI SDR cheaper than hiring a rep?

Usually, on a like-for-like calculation. A fully loaded US rep costs $134,000 to $154,000 and holds about 140 meetings a year, which is $960 to $1,100 per held meeting. Compute the software the same way, including data and sending costs, before comparing.

Do AI SDRs actually book meetings?

They send outbound at scale. Meetings come from list quality, offer relevance and whether your sending domain survives the month. The software influences one of those three, which is why identical tools produce very different results at different companies.

Can an AI SDR replace a sales team?

It replaces prospecting volume, not the closing conversation, and not the reply that goes off-script. Most teams running these still need a person for anything the sequence did not anticipate.

How are these tools ranked?

By a score computed from published data across five inputs, shown as five bars on every tool page so you can disagree with any one of them. No vendor can pay to appear here or to rank higher.