BetterContact Pricing (2026)

$15 a month at the published entry tier, read 2026-08-07, and it charges only for records it successfully finds. That is the meaningful difference in this category, where most vendors bill for the attempt rather than the result.

It queries providers in sequence until one returns a match, so coverage is the union of many databases rather than one. It helps where any single provider has gaps. It cannot help where every underlying source lacks the contact, and no waterfall can invent data none of its sources holds.

It depends on your hit rate, which nobody publishes. On a list where half the records are findable, paying only for hits roughly halves the effective cost against a per-attempt meter. On a clean list where almost everything resolves, the two models converge and the per-record rate decides it.

Different meters, and the meter is the price. Lusha charges five credits for a phone number against one for an email; Apollo re-metered to eight credits for a phone. A waterfall that bills only on success removes the question of what a failed lookup costs, which is where credit plans quietly drain.

Yes, free tier and self-serve signup. The published rate is checkable in a browser, which is the exception rather than the rule across the 264 tools here.