$49.99 buys 2,000 credits. An email costs one credit and a mobile costs five.
So a contact with both fields costs six credits, which is $0.150 at the $0.025 a credit those figures imply.
That number does more work on this site than any other price in the category. It is the baseline the cost-per-contact page computes every other vendor's break-even against, because it is the cheapest complete contact among the subscription vendors priced there, and the arithmetic that follows from it rules out four of five competitors on price alone.
There is a catch and it is structural rather than hidden. LeadMagic has no free tier and states so plainly, which makes it the only vendor of fifteen in this site's free-tier audit to answer that question with a clean no. The evaluation route is a refund clause instead, and the clause excludes annual plans on a page that defaults to annual billing.
What does LeadMagic cost?
$49.99 a month for 2,000 credits, self-serve, no free tier.
| Field in entities.ts | Value | Verified |
|---|---|---|
| entryMonthly | $49.99 | 2026-08-07 |
| perSeat | Not recorded | n/a |
| freeTier | false | 2026-08-07 |
| selfServe | true | 2026-08-07 |
| pricingModel | flat | 2026-08-07 |
| Credits for $49.99 | 2,000 | 2026-08-21 |
| Cost per credit | $0.025 | 2026-08-21 |
Annualised that is $599.88 a year for 24,000 credits [computed], which buys 24,000 email addresses, or 4,800 mobile numbers, or 4,000 contacts with both fields [computed]. None of those three totals appears on the vendor's page.
Why this page is short
Because nobody here has reviewed this vendor, and the difference between a reviewed vendor and a listed one is large enough to be worth naming.
The reviewed vendors on this site have had their terms of service opened. That is how the sixty-day cancellation clause was found on UpLead, how the binding-subscription section was found in BookYourData's terms under a headline saying no subscriptions, and how Lead411's per-seat basis turned up at the checkout rather than on the pricing page. Nobody has done that here.
So this page carries the arithmetic and the flags and stops. What is missing is named at the bottom rather than filled in.
The meter: one credit an email, five a mobile
| Action | Credits | Cost at $0.025 a credit | Read |
|---|---|---|---|
| Find one email address | 1 | $0.025 | 2026-08-21 |
| Find one mobile number | 5 | $0.125 [computed] | 2026-08-21 |
| Both fields, same contact | 6 | $0.150 | 2026-08-21 |
The billing basis is per attempt rather than on success, which the vendor states. That matters more than the multiplier: an attempt that returns nothing still spends the credit, so your real cost per usable record is $0.150 divided by your hit rate rather than $0.150.
FullEnrich and BetterContact charge on success instead, and they are 4.3 and 5.5 times dearer nominally [computed on $0.638 and $0.825 against $0.150]. That is the trade in one line: pay less and carry the misses, or pay more and do not.
Fifteen cents is the cheapest complete contact here except one
Ten vendors, one unit, every figure read off the vendor's own page.
| Vendor | One contact, email and mobile | Billing | Read |
|---|---|---|---|
| Lead411, Spark annual | $0.041 | Export includes the dial | 2026-08-06 |
| LeadMagic | $0.150 | Per attempt | 2026-08-21 |
| Prospeo | $0.245 | Per attempt | 2026-08-21 |
| UpLead | $0.373 to $0.582 | Per attempt | 2026-08-21 |
| BookYourData | $0.396 at the floor | Per attempt, bought outright | 2026-08-07 |
| Lusha | $0.456 to $0.564 | Per attempt | 2026-08-12 |
| Persana AI | $0.468 | Per attempt | 2026-08-21 |
| FullEnrich | $0.638 | On success | 2026-08-21 |
| BetterContact | $0.825 | On success | 2026-08-21 |
| LeadIQ, at the slider's default rung | $11.00 | Per attempt | 2026-08-25 |
Lead411 is the exception and it is a different shape: exports rather than credits, per seat, capped at two seats, with the direct dial included in the export. Its $0.041 is 3.7 times cheaper than LeadMagic's [computed], and it comes with a caveat this site published in its own review, which is that whether revealing an email on the entry plan spends an export is stated nowhere.
Among vendors selling credits by subscription, LeadMagic is the floor.
Which is why every other vendor's break-even is computed against it
A cheaper record only wins if the records are equally usable, so the useful question is how much better a dearer vendor has to be.
| Vendor | Price ratio vs LeadMagic | Usable rate it must beat LeadMagic by | If LeadMagic is 45% usable, it wins above |
|---|---|---|---|
| Prospeo | 1.63x | 63% better | 73.5% usable |
| Persana AI | 3.12x | 212% better | 100% usable, unreachable |
| UpLead | 3.88x | 288% better | Above 100%, impossible |
| FullEnrich | 4.25x | 325% better | Above 100%, impossible |
| BetterContact | 5.50x | 450% better | Above 100%, impossible |
| Lusha | 4.99x | 399% better | Above 100%, impossible |
Only Prospeo can beat LeadMagic on price-adjusted quality within the range of possible data. The rest need a usable rate above 100%, which does not exist, so if they win it is on something other than cost per record: coverage in a region, a field LeadMagic does not carry, a workflow, or a guarantee.
That table comes from the cost-per-contact page and this page does not restate the rest of it. What matters here is why LeadMagic is the denominator.
No free tier, and the refund excludes the default plan
This is the sharpest thing on the page and almost nobody writing about the vendor mentions it.
LeadMagic no longer runs a free-credits programme, and new accounts choose a paid plan at signup. This site's audit of fifteen data tools' free tiers put it in a row of its own, labelled None, and says so, which is worth some credit: eleven of the other fourteen used the word free for something less than it sounds, and one contradicted itself across three of its own help articles.
The evaluation route offered instead is a full refund of the first subscription payment within fourteen days, one per organisation, explicitly excluding annual plans.
The same annual default is the reason this page cannot tell you whether $49.99 is a monthly-billing rate or an annual one quoted per month. The repo holds one figure and this site's convention says the field means the monthly rate, and nobody recorded which toggle it was read on.
$49.99 against $49 at Hunter and Prospeo
Three vendors at the same price is a coincidence worth showing in context rather than on its own. Here is the full data-research shelf in this directory with the date each figure was read, which is the column that decides whether two prices are even comparable.
| Tool | Entry price, monthly basis | Free tier | Buy without a call | Meter | Price read on |
|---|---|---|---|---|---|
| BetterContact | $15 | Yes | Yes | flat | 2026-08-07 |
| Clearbit | $20 | No | Yes | flat | 2026-08-12 |
| Clearout | $23 | Yes | Yes | usage | 2026-08-07 |
| FullEnrich | $29 | Yes | Yes | flat | 2026-08-07 |
| Crunchbase | $29 | Yes | Yes | per-seat | No date on record |
| Snov.io | $39 | Yes | Yes | flat | 2026-08-07 |
| Hunter | $49 | Yes | Yes | flat | 2026-08-07 |
| Prospeo | $49 | Yes | Yes | flat | 2026-08-07 |
| Findymail | $49 | No | Yes | flat | 2026-08-07 |
| Lead411 | $49 | No | Yes | usage | 2026-08-06 |
| NeverBounce | $49 | Yes | Yes | usage | 2026-08-12 |
| LeadMagic | $49.99 | No | Yes | flat | 2026-08-07 |
| Apollo.io | $69 | Yes | Yes | per-seat | 2026-08-25 |
| Store Leads | $75 | Yes | Yes | flat | 2026-08-12 |
| UpLead | $99 | No | Yes | usage | 2026-08-11 |
| BuiltWith | $295 | Yes | Yes | flat | 2026-08-12 |
| Lusha | $0 free tier, then annual only | Yes | Yes | usage | 2026-08-12 |
| BookYourData | $99 once for 250 credits | No | Yes | usage | 2026-08-12 |
| Dropcontact | No monthly rate recorded, priced in euros | Yes | Yes | flat | 2026-08-07 |
| ZoomInfo | Not published | No | No | custom | 2026-08-12 |
| Cognism | Not published | No | No | custom | 2026-08-12 |
| Seamless.AI | Not published | Yes | No | custom | 2026-08-11 |
| Persana AI | Not published | No | No | usage | 2026-08-07 |
| Ocean.io | Not published | No | No | custom | No date on record |
The $49.99 is the twelfth cheapest of the sixteen published entry prices and effectively tied with the five-strong $49 band above it, so on headline price LeadMagic is unremarkable. It is the per-record arithmetic that separates it, and the per-record arithmetic depends on the credit definition rather than the plan price: one credit an email and five a mobile, against UpLead charging one credit for both fields and BookYourData doing the same for credits that never expire.
Two structural facts in this table matter more to a first purchase than the price column. Fourteen of the twenty-four carry a free tier and LeadMagic is one of the ten that do not, so testing it costs money where testing most of its rivals does not. And nineteen sell without a call while five will not, which against the whole 264-tool directory, where 108 require a conversation and 114 publish no rate, makes this category the open end of the market.
Three vendors within a dollar of each other, all at essentially the same rate per credit, selling three different things.
| LeadMagic | Hunter | Prospeo | |
|---|---|---|---|
| Entry price | $49.99 | $49 | $49 |
| Credits | 2,000 | 2,000 | 2,000 |
| Per credit | $0.025 | $0.0245 | $0.0245 |
| Mobile multiplier | 5x | No phone product | 10x, email included |
| Complete contact | $0.150 | Not sold | $0.245 |
| Free tier | None | 50 credits a month, renews and exports | 100 credits a month, renews and exports |
| Verified | 2026-08-07 | 2026-08-07 | 2026-08-07 |
The prices are indistinguishable and the products are not. Hunter is a dollar cheaper and sells no phone number at all. Prospeo costs the same and charges twice the multiplier, which puts its complete contact 63% above LeadMagic's [computed]. LeadMagic is the only one of the three with no free way in.
Who should buy it
- Teams wiring enrichment into their own workflow. The entity record calls it API-first, and the caveat is the honest one: there is no campaign interface, so you build the workflow.
- Anyone whose motion needs mobile numbers at volume, where the 5x multiplier is the second-lowest of the vendors priced here and the nominal cost per complete record is the lowest among subscription vendors.
- Buyers who have already run a sample somewhere else and know what hit rate to expect, since there is no free tier here to establish one.
- People who would rather carry the misses than pay for on-success billing, which is a defensible trade at 4.3 times the price.
Who should not
What moves the fifteen cents after month one
The fifteen cents is a week-one figure. Three things move it afterwards, and all three are structural rather than surprises about quality.
The five-to-one mobile multiplier compounds as the motion shifts. A plan sized on an email-heavy mix in month one is a different plan when the team starts dialling in month three: at 1,200 credits, an all-email month buys 1,200 contacts and an all-mobile month buys 240 [computed]. Nothing changed on the invoice and the cost per contact went up fivefold. Size the plan on the mix you expect to have in six months rather than the one you have now.
The refund window closes before the answer arrives. Fourteen days is enough to spend the credits and not enough to send the campaign and count the bounces, which is where a match-rate answer actually comes from. That gap is why the test above says thirteen days and 1,200 credits rather than a month, and it is why establishing coverage on somebody's free tier first is the cheaper sequence.
And decay takes back what you bought. B2B contact data goes stale as people change jobs, usually quoted between 2.1 and 3 percent a month, with conflicting versions and no traceable primary study behind any of them. At 2.5 percent a month a list that was 95 percent right in January is roughly 70 percent right a year later. On an API-first tool that mostly means enriching closer to the send rather than warehousing, which is the workflow this product is built for anyway and an argument for buying it as a pipe rather than a database.
Anyone who needs to test before paying, because the only route is a card and a fourteen-day window that does not cover the annual plan.
Anyone buying one or two seats' worth of exports in volume, where Lead411's four cents is nearly four times cheaper on the same unit. And anyone who wants a campaign interface, a sequencer or a CRM, none of which is here.
The check before you enter a card
- Read the billing toggle before signing up, because the refund clause excludes annual and this site's research says the page defaults to it.
- Ask the overage rate for when 2,000 credits run out. The repo holds no figure at any volume, and what happens at zero credits is the part of these products nobody evaluates until it happens.
- Run 200 records from your real target segment inside fourteen days, which at six credits each is 1,200 credits and fits comfortably inside the entry allowance.
- Count mobiles and emails separately. They are different datasets at a five-to-one price ratio, and a blended hit rate hides which one you are actually buying.
- Diarise day thirteen. A refund window you have to remember is a refund window you will miss.
So should you buy it?
If mobile numbers at volume are the job and you already know your hit rate, yes, and the arithmetic is not close.
Fifteen cents a complete record is the floor among subscription vendors here, and the crossover table says four of its five nearest competitors would need a usable rate above 100% to beat it on cost. That is not a marginal advantage.
If you do not know your hit rate, buy a month somewhere with a free tier first, run the 200 records there, and come back with a number. Testing LeadMagic costs $49.99 and a diary entry, and every other vendor at this price point will let you do it for nothing.