BookYourData Review (2026)

One credit buys one contact. Revealing that contact's email and their mobile direct dial consumes the same single credit.

That is the whole product, and it is the structural opposite of Lusha, which charges one credit for an email and five for a phone number. Here the phone number is free with the address.

What a record costs

The pricing page is a slider with twenty-six breaks, bought outright rather than subscribed. It bottoms out at $99.

Set the floor against the five data vendors this site has priced first-hand, on the same unit — one record with an email and a phone number:

So it undercuts Lusha comfortably, sits inside UpLead's range rather than beneath it, and is 9.7 times Lead411's published rate. Volume closes that gap but slowly: a buyer has to commit $8,699 in a single purchase before the per-record price beats what Lead411 charges for a $490 annual plan.

The claim printed above the cheapest pack

Directly above the $99 pack, the page says one quarter the cost of other providers. The hero repeats it.

Test it against the vendors this site has actually priced. A quarter of Lusha's cheapest phone number is 13.25 cents, and the first break at or below that is 7,500 credits — an $899 purchase. A quarter of UpLead's cheapest record is 9.3 cents, and the claim does not become true until 15,000 credits, or $1,299.

Where it is genuinely better than the subscription vendors

Two things, and both are real.

Credits never expire, confirmed on the pricing page, in the FAQ and in the terms of use. Against UpLead, whose terms make credits use-it-or-lose-it across a renewal, and Lead411, whose credits survive only two months after a subscription ends and only if you re-subscribe at the same level, that is a materially different proposition. There is no renewal date to diarise because there is no renewal.

And seats are unlimited and free, stated as such. No per-seat rate exists anywhere on the site, where Lead411's checkout quietly prices everything per seat and stops at two.

The guarantee has a remedy, and a boundary

The 97% figure comes with an actual mechanism, which is rarer here than it should be. If deliverability comes in below 97%, you send the bounce report and the vendor adds free credits until the shortfall is covered.

Its worked example checks out, and rounds in the buyer's favour. A 20% hard-bounce rate on 100 credits leaves 80 deliverable; restoring 97 requires 21.25% more credits because the replacements come from the same imperfect pool, and the vendor says 22%.

Two boundaries though. The remedy is credits, never money — the terms make every purchase final and non-refundable. And the guarantee is a deliverability figure scoped to email. The mobile direct dials, which are the reason the one-credit meter is interesting, carry no number and no remedy at all. That is the same shape as UpLead's 95%, and it lands on the same field.

What the terms say that the marketing denies

The pricing page's headline is no subscriptions. The first row of its own comparison table is pay-as-you-go with no subscription games.

Section 3.7 of the terms of use describes subscriptions in detail: a set number of credits a month for a designated number of months, a binding contract for the full term, responsibility for the total amount, and collections action including legal action if the monthly payments are missed.

Two more clauses worth reading before relying on the guarantee. Section 3.3 says the company is not liable in any way for the accuracy of the data. Section 4.3 says the data is provided as is and disclaims all warranties, express or implied. An express 97% guarantee and a blanket disclaimer of express warranties are in the same vendor's published documents.

And disputes go to binding arbitration in New York, where the terms state that the costs of arbitration including legal costs are paid by the losing party. A buyer contesting a rejected bounce claim carries the vendor's costs if they lose.

Who writes about this, and how accurately

Six of the nine results on its pricing query have a stake: four are BookYourData's own pages and two are rival data vendors, one of them ZoomInfo, which publishes no price of its own. Not one page divides a price by a volume.

BookYourData is itself one of those competitors elsewhere — it publishes pricing articles on Lusha, Lead411, UpLead, Cognism, Seamless.AI and Apollo. Two are checkable against this site's own readings, and both fail. Its Lusha article states three times that a phone number costs ten credits; this site read five on Lusha's own page. And its two articles, same byline, same month, quote ZoomInfo Advanced at $39,995 and at $24,995.

That is worth more than a point about one competitor. Every vendor in this category publishes pricing content about every other vendor, and almost none of it is re-checked. It is the reason a page that divides published numbers is worth writing at all.

Ten free credits, no card, then a one-time purchase. There is no account to cancel and no renewal to track, which makes this the lowest-commitment evaluation in the category.

• Spend the ten free credits on contacts you can verify and check the mobile numbers specifically, since they are the field with no guarantee behind them.
• Buy the smallest pack that clears your volume, not the cheapest. The per-record price falls fast: $99 buys records at 39.6 cents and $799 buys them at 16.
• Get the bounce-claim process in writing before relying on it — no deadline, format or dispute route is published for submitting a bounce report.
• Do not read the 97% as covering phone numbers. It is an email deliverability figure and the vendor's own verification steps treat dials separately.
• Read section 3.7 if anyone offers you a subscription, because the terms describe one with collections exposure while the marketing says none exists.

The clearest ladder in this category, and the only vendor here selling data outright rather than renting it. That difference is worth more than the headline rate for anyone who buys lists occasionally rather than continuously.

Model it as a one-off against a subscription rather than as a rate against a rate. Fifteen thousand credits at $1,299 never expire and never renew; Lead411's 12,000 exports at $490 expire with the year and are per seat. The first is 2.65 times the price and the second is a recurring commitment, so the crossover depends on how many years and how many seats you are really buying.

One absence to price in: nothing published says what happens at zero credits, because nothing needs to — you simply buy another pack. That is the cleanest answer to that question any vendor in this category gives.