Clearbit Review (2026)

HubSpot bought Clearbit for $140.4 million net of cash acquired, closing on 1 December 2023, thirty days after the announcement. That figure is from HubSpot's own annual report and it is not what the pages ranking for the question say.

Two competitor pages answer the same question with a round $150 million and with a wrong announcement month. Neither cites a filing. The number has been public in a searchable document since February 2024.

The product was absorbed twice

The first absorption is the one everyone recorded: Clearbit became Breeze Intelligence inside HubSpot, sold in credits at one credit per record enriched.

The second absorption is the one nobody seems to have noticed. Between 2 and 15 June 2025 those credits were converted into generic HubSpot Credits, and the product name went with them.

The conversion ratios were not uniform: 100 credits became 3,000, 1,000 became 15,000, and 10,000 became 125,000 — thirty times, fifteen times and twelve and a half times respectively.

Price them at HubSpot's published rate of a cent a credit and the arithmetic explains itself. The $30 pack converted to exactly $30 of credit and the $150 pack to exactly $150. The $700 pack converted to $1,250, or 1.79 times what it cost. The uneven ratios are what it takes to force three differently-priced packs onto one flat rail.

And then the meter stopped measuring the thing

Here is the part that matters to anyone holding those credits. HubSpot's documentation now states it plainly: data enrichment does not consume HubSpot Credits.

Enrichment is included with a subscription instead, from Starter upward across five hubs, with no published volume cap of any kind. So the marginal cost of an enriched record went from thirty cents to nothing, which is unambiguously good for a HubSpot customer.

It also means a customer who bought Breeze credits specifically to enrich records now holds credits that cannot be spent on enrichment. They buy agents and intent instead: ten credits to monitor a company for a month, fifty for a customer-agent resolution, a hundred for a prospecting-agent lead, a thousand for a piece of generated content.

This site cannot give Clearbit a cost per enriched record any more, and that absence is the honest entry. The fixed cost is a seat; the marginal cost is zero; the ceiling is unpublished.

Can you still buy Clearbit? A third kind of no

This site has now seen three ways a product disappears, and Clearbit is none of the first two.

clearbit.com returns 200 and still carries Clearbit's branding. But clearbit.com/pricing redirects to the homepage, and so do the about, press, customers and jobs paths. The logo API host no longer resolves in DNS at all. The API still answers requests with an authentication error telling you to sign up at clearbit.com, where there is no signup.

There is a signup page, and it offers exactly one button: sign up with HubSpot. A company that does not use HubSpot cannot create a Clearbit account. The release notes have had no entry since November 2025.

Clearbit's own announcement promised that it would remain available as a standalone product, and hedged the rest carefully: it hoped to support all customers for as long as was practical for the new combined business. Read against what happened, that sentence did a lot of work. The free platform, the visitor report, the TAM calculator, the Chrome extension and the Slack integration were all sunset on 30 April 2025, and the logo API followed in December — explicitly including users with active subscriptions.

HubSpot's own filings mark the shift in one word. The FY2023 report described a data asset that is expected to provide value to customers. The FY2025 report, same note, says provided.

Why HubSpot is buying this capability twice

Clearbit Reveal identified the company behind an anonymous visitor by matching the IP address. HubSpot's successor to it does the same thing: its intent features meter monitoring per company, filter by the country identified from a visitor's IP, and the only thing HubSpot calls visitor identification is recognising someone who has already sent you a chat message.

None of that is person-level de-anonymisation, and that is the whole point. In June 2026 HubSpot agreed to acquire Warmly, which does identify individuals. It is buying the capability a second time because the first purchase never had it.

That also explains an error this site made and corrected this week: our URL for Vector carried a Clearbit Reveal slug, as though Vector were its successor. Vector resolves people; Reveal resolved companies. They were never the same product.

Who ranks for this

Nine results for the pricing query, and every one has a commercial stake. Two are HubSpot's own. Six of the rest still describe Breeze Intelligence as a purchasable product with credit tiers, more than a year after those tiers were converted away.

One of the nine is Warmly, reviewing the product of the company that has agreed to buy it. There is no independent page on the first result set at all.

There is no setup, because there is no separate purchase. Enrichment is a toggle inside HubSpot that a super admin turns on, and it is off by default.

• Check which hub and edition you are on. Enrichment starts at Starter across five hubs and at Professional on Smart CRM and Revenue Hub.
• Ask for a volume cap in writing. HubSpot removed the per-record meter and published nothing in its place, so nothing states what heavy use costs or triggers.
• Ask for a match rate. HubSpot publishes none — no coverage figure, no dataset size, nothing. RB2B publishes 15 to 20% and Vector's help centre says 15 to 30%.
• Decide about the data contribution. Business contact data from enrichment may be contributed back to the commercial dataset unless you use continuous enrichment only.
• If you hold migrated Breeze credits, re-plan what they are for, because enrichment no longer consumes them.

The cheapest published route to this data is a Data Hub Starter seat at $20 a month, currently promoted lower, and enrichment is included in it. HubSpot's credits are $0.010 each, or $0.009 on annual billing, and are spent on agents and intent rather than on enrichment.

Two things to know about the credit terms if you use the features that do consume them. Credits reset monthly and do not roll over. And once you have bought a capacity pack, exceeding your limit triggers an automatic upgrade to a higher tier for the remainder of your contract, which can only be cancelled at the end of the committed term.

The comparison this site would normally run cannot be run. Every other data vendor here has a cost per record: Lead411 at 4.1 cents, BookYourData at 39.6, UpLead from 37, Lusha from 53. Clearbit's is zero at the margin and its ceiling is unpublished, which is a better deal and a worse disclosure.