What Clearbit Costs in 2026: $20, and Only via HubSpot

Clearbit does not publish a price. It does not publish one because there is nothing on clearbit.com to buy.

The domain returns 200 and still carries Clearbit's own branding. Its pricing page redirects to the homepage, and so do about, press, customers and jobs. There is a signup page, and it offers exactly one button: sign up with HubSpot.

So a company that does not use HubSpot cannot create a Clearbit account at any price.

That is a third pattern this site has now seen a product disappear in, and it is the one that fools search engines. Air.ai's domain serves an unrelated company. Drift's redirects into its acquirer. Clearbit does neither. It is a live brochure with the purchase path removed, which reads to a crawler as a functioning vendor and to a buyer as a dead end.

What follows: the cheapest published route to this data and what the $20 buys, what Clearbit cost per record before it stopped existing, the credit conversion decomposed at HubSpot's own rate, the moment enrichment stopped consuming the credits people bought to do enrichment, the purchase price the ranking pages get wrong, and what to ask before you count on any of it.

What does Clearbit cost in 2026?

Nothing per record, and $20 a month for the seat that lets you do it. The cheapest published route to the data Clearbit used to sell is a HubSpot Data Hub Starter seat, currently promoted lower, and enrichment is included in it rather than sold as an add-on.

Enrichment starts at Starter across five hubs, and at Professional on Smart CRM and Revenue Hub. It is off by default and needs a super admin to switch on, which is the right default for a feature that writes to your CRM.

The credit rate carries a 10% gap between billing bases [computed], a cent against nine tenths of a cent. That is the only monthly-versus-annual decision on this page, and it is the smallest thing on it.

What a credit is here, and what it is not

A HubSpot Credit is a token priced at a cent that buys agent actions and intent monitoring. It does not buy enrichment. HubSpot's own documentation states it plainly: data enrichment does not consume HubSpot Credits.

Hold that sentence next to what Clearbit was bought for.

It means the acquired capability is the one thing in HubSpot's data product you cannot compute a unit cost for. Everything else on the rate sheet has a number. Enrichment has a subscription and a blank where the ceiling would go.

What Clearbit cost per record before it stopped existing

The first absorption is the one everyone recorded. Clearbit became Breeze Intelligence inside HubSpot, sold in credits at one credit per record enriched.

A real volume curve, from thirty cents down to seven, and a steeper one than most of this category manages. It is worth recording because it is the last published per-record price this product ever had, and it is what six of the nine pages ranking for this query are still quoting as though a buyer could act on it.

The credit conversion, decomposed

The second absorption is the one nobody seems to have noticed. Between 2 and 15 June 2025 those credits were converted into generic HubSpot Credits, and the product name went with them.

The ratios were not uniform, and the reason becomes obvious once you price them at HubSpot's own published rate of a cent a credit.

The uneven ratios are what it takes to force three differently-priced packs onto one flat rail. Two converted to exactly their cash value and the third converted to nearly twice it, because the largest pack had the best per-record rate and the flat credit rail has no per-record rate at all.

So the conversion was value-neutral at the two smaller tiers and generous at the largest, on the vendor's own published rate. That is a better outcome than most product retirements deliver.

Then the meter stopped measuring the thing

Here is the part that matters to anyone still holding those credits. Enrichment no longer consumes them.

So a customer who bought Breeze credits specifically to enrich records now holds credits that cannot be spent on enrichment. They buy agents and intent instead: ten credits to monitor a company for a month, fifty for a customer-agent resolution, a hundred for a prospecting-agent lead, a thousand for a piece of generated content.

The marginal cost of an enriched record went from thirty cents to nothing, which is unambiguously good for a HubSpot customer. It also means this site can no longer give Clearbit a cost per enriched record, and that absence is the honest entry rather than a gap to be filled with an estimate.

What the prospecting agent costs per lead

The one place a per-unit figure is computable, and the dearer tier is the worse one.

Two things fall out. Credits reset monthly and do not roll over, so the allowance is use-it-or-lose-it. And the 1,000-credit capacity pack costs exactly the pay-as-you-go rate, meaning there is no volume discount anywhere in this structure.

The third row is the honest comparator and it is not the same quantity as the first two. A hundred credits of pure credit is a dollar. The $16 and $20 figures are what the lead costs if you spend the whole plan allowance on prospecting and charge the plan fee against it, which is the arithmetic a buyer sizing a plan actually has to do.

HubSpot's own pages describe that agent three different ways. The body copy says it reaches out automatically. The feature list says it will launch personalised outreach automatically. The price line on the same page says you pay when the prospecting agent drafts outreach for a lead. The legal catalogue says recommend outreach for one lead. Sends, drafts, recommends: three answers to the only question that matters about an outbound agent, on one vendor's own material.

The overage clause that upgrades you for the rest of the term

One clause on the credit terms is worth more attention than the rates above it.

Once you have bought a capacity pack, exceeding your limit triggers an automatic upgrade to a higher tier for the remainder of your contract, which can only be cancelled at the end of the committed term. A month of unusual usage buys a year of a bigger plan.

That is a different failure mode from a credit balance simply running out, and it is the one worth modelling before you switch an agent on. This site has written about what happens at the moment a credit meter hits its ceiling across the category, and an automatic term-length upgrade is at the aggressive end of the options vendors choose.

$140.4 million, and what the ranking pages say

HubSpot bought Clearbit for $140.4 million net of cash acquired, closing on 1 December 2023, thirty days after the announcement.

Two competitor pages answer the same question with a round $150 million and with a wrong announcement month. Neither cites a filing. The number has been public in a searchable document since February 2024.

The goodwill share is the more interesting figure and nobody quotes it at all. Under nine dollars in fifty was booked as technology. HubSpot's own filings mark the shift in one word: the FY2023 report described a data asset that is expected to provide value to customers, and the FY2025 report, same note, says provided.

Zero at the margin is a better deal and a worse disclosure

Set it against the vendors this site has priced per record.

The last row is the best price in the table and the worst disclosure. No match rate, no coverage figure, no dataset size, in the catalogue or the pricing pages or the knowledge base. RB2B publishes 15 to 20% on basic resolution. Vector's help centre puts its contact match rate at about 10%. HubSpot publishes nothing.

Clearbit used to publish 89 million company records, 462 million contact records and a 30-day refresh cycle. Those figures survive only on a site that no longer sells anything.

Why HubSpot is buying this capability twice

What $20 buys against what the rest of the shelf charges

The $20 is real and it is the second cheapest entry price in this directory's data category. It is also the only one of the sixteen below that cannot be bought on its own, which is the fact a price comparison hides. Every value here is from this site's entity records, with the date each was read.

Read the first column and Clearbit wins on price against fifteen tools. Read the fourth and it wins there too, because a HubSpot customer buys it without a call. The column this table cannot carry is the one that decides it: fifteen of these sixteen sell to anybody, and Clearbit sells only to people who have already bought something else. That is not a discount, it is a precondition, and it belongs in the comparison rather than in a footnote.

Note also what the read dates do to this table. Crunchbase carries no date at all, one of only two such records in the category and 112 across the whole 264-tool directory, so its $29 is not comparable to the others in the way the row implies. Apollo.io was read on 2026-08-25 and Lead411 on 2026-08-06, nineteen days apart, which is inside the window in which a vendor in this market has rebuilt an entire price ladder before.

Clearbit Reveal identified the company behind an anonymous visitor by matching the IP address. HubSpot's successor does the same thing: intent features meter monitoring per company, filter by the country identified from a visitor's IP, and the only thing HubSpot calls visitor identification is recognising someone who has already sent you a chat message.

None of that is person-level de-anonymisation. In June 2026 HubSpot agreed to acquire Warmly, which does identify individuals. It is buying the capability a second time because the first purchase never had it.

If person-level identification is the reason Clearbit is on your list, the distinction between account-level and person-level visitor identification is the thing to read before you shortlist anything.

What to establish before you count on this

• Check which hub and edition you are on. Enrichment starts at Starter across five hubs and at Professional on Smart CRM and Revenue Hub. The $20 figure is the Starter seat, not a record count.
• Ask for a volume cap in writing. HubSpot removed the per-record meter and published nothing in its place, so no document states what heavy use costs or triggers.
• Ask for a match rate. There is no published figure of any kind. A vendor that will not give you one in an email is telling you something.
• Decide about the data contribution. Business contact data from enrichment may be contributed back to the commercial dataset unless you use continuous enrichment only.
• If you hold migrated Breeze credits, re-plan what they are for, because enrichment no longer consumes them and they reset monthly.
• Model the automatic upgrade, not just the overage. Exceeding a capacity pack moves you up a tier for the remainder of the contract term.

Who should stop looking at Clearbit now

So what does Clearbit cost in 2026?

Twenty dollars a month for a HubSpot Data Hub Starter seat, and nothing at all if you are not a HubSpot customer, because there is no product left to sell you. That is the answer to the title and both halves of it matter.

For a HubSpot customer the deal is unusually good and unusually badly disclosed at the same time. Enrichment does not consume credits, so the marginal cost of the next record is zero, which no other vendor in the table above can say. What HubSpot will not say is how many records that covers, and a zero marginal rate with an invisible ceiling is a better price and a worse disclosure than a published rate per record would be.

For everyone else the recommendation is to stop. The free platform, the visitor report, the TAM calculator, the Chrome extension and the Slack integration were sunset on 30 April 2025 and the logo API followed in December, explicitly including users with active subscriptions. HubSpot paid $140.4 million net of cash for the company in 2023 and had retired the name by June 2025. Whatever you came to this page hoping to buy at a price, buy it from one of the sixteen vendors above that will still sell it to you, and read what actually happens to a tool after it is acquired before the next renewal cycle.

Anyone not running HubSpot. There is no account to open, no API key to buy and no standalone tier. That is not a pricing question and no negotiation reaches it.

Anyone who relied on the free tools. The free platform, the visitor report, the TAM calculator, the Chrome extension and the Slack integration were sunset on 30 April 2025, and the logo API followed in December, explicitly including users with active subscriptions.

Anyone who needs a published match rate to justify a purchase internally. You will not get one, and the honest version of that conversation is easier to have before the seat is bought than after. The wider pattern is covered in what actually happens to a tool after it is acquired and in the checks that establish whether a vendor still sells the thing you are reading about.

The API still answers requests from existing key holders and returns an authentication error to everyone else, directing them to sign up at a page with no signup on it. No sunset date has been announced, and the release notes have had no entry since November 2025. The original commitment was to support customers for as long as was practical, which is not a date.

What this page does not know