What RB2B Costs: $79 to $199, 25 Cents an Overage

RB2B publishes its own match rate. Fifteen to twenty percent on basic resolution, thirty-five to forty-five on premium. Nobody else in this category does.

Which changes the shape of the purchase entirely. Everywhere else in visitor identification you buy an allowance, run it for a quarter, and only then learn what fraction of your traffic the tool could see. Here you can work that out on a Tuesday afternoon with a calculator and your own analytics.

A coverage range that opens at fifteen percent is not a flattering number.

It is a usable one, and it is the difference between a purchase you can model and a pilot you have to run to find out what you bought. Most pricing pages in this market are a menu with no prices. This one is a menu with prices, portion sizes, and a printed note about how often the kitchen runs out.

What follows: the four plans and what each divides down to per identified person, how much traffic each one actually needs, the tier whose overage costs 71% more than its allowance, what the free plan is really an instrument for, and how this sits against a competitor charging more than four times as much.

What does RB2B cost?

$0, $79, $149 and $199 a month across four plans, with overages published at 25 cents a resolution on the top two tiers and 45 cents on Starter. Extra domains are $99 a month for up to five, and every plan carries a seven-day full-featured trial.

It is self-serve, so you can buy it without speaking to anyone. Across the ten visitor-signal tools in this directory, five publish no rate at all and five require a sales call, so being able to read a price here is not the default.

What is a resolution?

One anonymous visitor turned into an identified record. That is the billable unit, and it is billed whether or not the identification is useful to you.

The distinction that matters underneath it is between two products sold under one phrase. Company-level identification resolves the visitor's network to an organisation, and tells you somebody at a named company read your pricing page. Person-level identification matches the browser against an identity graph and returns a named individual with a title and usually an email. We separated the two here.

The free plan sells the first. Every paid plan sells the second, in the United States only.

The plan rate and the meter agree, which is rare

Divide $149 by the 600 resolutions it covers and you get 24.8 cents each. The published overage is 25 cents.

The plan rate and the meter agree to within two-tenths of a cent. That is worth saying out loud because it is unusual: this vendor charges you the same whether you buy the allowance up front or run past it. Most consumption products price the overage as a penalty, which is how a bill triples without a plan change.

Starter does not agree with itself

$79 across 300 resolutions is 26.3 cents. Its overage is 45 cents.

Exceeding the allowance on the cheapest paid plan costs 71% more per resolution than staying inside it [computed].

That is a plan built to move you up rather than one built to be lived in, and the arithmetic makes the crossover easy to find. The Starter column is $79 plus 45 cents for every resolution above 300. Past roughly 456 resolutions a month, Starter costs more than Pro and gives you less, since Pro adds business email addresses and all the integrations. If your traffic is anywhere near that line, Starter is the wrong purchase in both directions.

How much traffic does each plan actually need?

This is the question the published coverage range lets you answer and no competitor's pricing page does. Divide the resolutions by the fraction of visitors the tool expects to resolve.

So the free plan is not a demo. On a site with under a thousand monthly visitors it is the whole product, and no paid tier will find people who are not there.

Is Pro+ worth the extra $50?

Yes, for anyone whose traffic justifies the tool at all, and the arithmetic is not close.

Pro+ costs 34% more per resolution than Pro, $0.332 against $0.248 [computed]. What it buys is premium resolution at 35-45% coverage instead of 15-20%, which is roughly double the share of your traffic identified. Paying a third more per unit to see twice as many units is a good trade in almost every configuration.

It is an unusual thing to be able to conclude from a pricing page, and the reason you can is that the vendor published the coverage figure that makes the comparison possible.

What the free plan is really for

150 resolutions a month, company-level only, no person-level identification and no integrations beyond Slack. As a product that is thin. As an instrument it is the most useful thing on the page.

Run it for a month and count. That is a thirty-minute setup and a four-week wait, and it answers the number that decides everything downstream: how much identifiable traffic you actually have.

• Install the script and connect Slack. Same afternoon. This is the least procurement-heavy product in its category by a distance.
• Do not act on the alerts in month one. Count them. The temptation is to start working the list, and it contaminates the measurement.
• Pass threshold: the 150 resolutions fill up before the month ends. If they do, you have enough traffic for the tool to matter and the paid arithmetic above applies to you.
• Fail threshold: they do not fill up. Then your constraint is traffic, not tooling, and no plan on this page fixes that. Spend the money on the traffic.
• If you pass, use the seven-day trial to compare basic against premium resolution on your own visitors. The gap between 15-20% and 35-45% is the entire value of the Pro+ upgrade and it is measurable on your own site in a week.

What US-only actually means here

Contact-level identification is United States only, stated plainly on the pricing page rather than buried.

Company-level identification works globally, at the same 15-20%. That is a structural limit rather than a missing feature. Resolving an individual person browsing a website is exactly the processing European law asks the hardest questions about, and a vendor confining it to one jurisdiction is telling you where it thinks the line sits. Every vendor in this directory that does person-level identification draws the same border in the same place, which is worth more than a paragraph of legal speculation.

If your buyers are in Europe, the person-level product is not available to you and the company-level one is the whole purchase. Ask your legal team about person-level identification before switching it on rather than after, even for US traffic.

RB2B against the rest of the category

Warmly's published floor is $10,000 a year, which is $833.33 a month [computed], metered in credits it does not define. RB2B's Pro+ at $199 is 24% of that on a monthly basis [computed], and at RB2B's published 25-cent rate, Warmly's monthly-equivalent floor is worth roughly 3,330 identifications [computed].

The honest caveat is that these are not the same product. RB2B identifies and pushes a notification. Warmly identifies and then works the person across channels, and has since agreed to be acquired by HubSpot, which already owns a de-anonymisation product. For a site producing a few hundred identifiable visits a month the gap is not defensible, and for one producing tens of thousands it might be.

What breaks in month three

A Slack channel nobody owns. This is the failure mode at every price point in the category and it has nothing to do with the tool. Decide who acts on an alert, and by when, before you switch it on.

The second is domain sprawl. Extra domains are $99 a month for up to five, which is $19.80 a domain [computed] and also 25% more than the entire Starter plan [computed]. An agency or a multi-brand company hits that line quickly and should price it into the original decision rather than discovering it at the point of adding a second site.

The third is the thing the product deliberately does not do. It identifies and notifies, and stops. Everything after the alert is workflow you build, and buying the cheap identifier while assuming the working layer comes with it is how either end of this category gets wasted. Our note on what counts as a resolution covers the neighbouring metering questions.

So what should you buy?

Free for a month, then Pro+ if the free plan fills.

Skip Starter unless you are confident of staying under about 456 resolutions a month, because past that line it costs more than Pro and delivers less. The whole purchase turns on one number you can measure for nothing: whether 150 resolutions a month run out. If they do, the arithmetic on this page applies to you. If they do not, your problem is upstream of every tool in this category.

What this page does not know