Unify Review (2026)

Unify's documentation publishes a price for identifying a website visitor. Its pricing page will not sell you one.

Website intent sits on the Business tier, which is contact-sales, custom-priced and annual. The three tiers you can actually buy — Free, Base at $20 a seat, Pro at $60 — do not include it. Neither do they include product usage signals, which is the other half of what a product-led company would come here for.

That is the first thing to know about this product, because it is a signals company whose defining signal is behind the one door with no price on it.

What a credit costs, which is the same on both paid tiers

Base grants 800 credits a seat a month for $20. Pro grants 2,400 for $60. Divide either one:

Two and a half cents on both. Pro buys three times the credits for three times the money, so the upgrade is not a volume discount and should not be evaluated as one.

What Pro actually adds is CRM sync, Slack notifications, sequence analytics, rep activity and team management. Useful things, all of them about managing a team rather than about data. If you are one person, Base and Pro give you the same product at the same unit price and Pro just gives you more of it.

What the credits buy, in dollars

The docs publish a per-action rate card, which most vendors in this category do not. Multiplied through at $0.025:

Ten cents a phone number is the cheapest in this category by some distance. Lusha charges five credits for a phone number against one for an email and works out at 53 to 62 cents; Amplemarket's published tier grants fifty phone numbers a rep a month against Unify's two hundred.

The vendor disagrees with itself about email, though, and both statements are current. The pricing page FAQ says email enrichment averages one credit. The docs rate card says two. That is two and a half cents against five, a factor of two on the most-used action in the product, so get it confirmed before modelling anything.

The reveal that is priced but not sold

A website reveal costs a tenth of a credit, which is a quarter of a cent. Set against RB2B, reviewed on this site the same week at 25 cents a resolution, that is a hundredfold difference.

Do not read that ratio without the unit attached, because the two things are not the same object. RB2B resolves an anonymous visitor to a named person. Unify identifies the company behind the IP address, and reaches the individual only when that person fills in a form or signs in, at which point you had their email anyway.

Company-level identification by IP matching is an older, cheaper and much more reliable technique than person-level resolution, and a quarter of a cent is roughly what it should cost. The honest comparison is not Unify against RB2B on price. It is whether company-level is enough for how you sell.

Where it is genuinely better than its neighbours

Three things, and they are not small.

The free tier is free forever rather than a trial, up to three seats, and it carries the third-party signals, the sequencer, the browser extension and AI copywriting. Pro adds a separate fourteen-day trial with no card. Against Warmly's $10,000 floor with the free tier removed, that is a different posture toward buyers entirely.

Credits hit a hard cap rather than an overage. When a seat's credits and the shared pool are both spent, credit-consuming actions pause and anything already running finishes its current step. Nothing bills you by surprise. After a run of vendors whose overage rates are unpublished, a vendor that simply stops is worth naming.

And purchased top-ups carry for twelve months and pool across the team, though plan credits still reset each cycle. That is the reverse of Lusha, where the annual plan carrying the discount is the one that deletes what you do not spend.

The plan cards do not describe their own upgrade path

Base's card lists phone and email enrichment, job change and hiring signals, and AI email copywriting as things Base adds to Free. The comparison table further down the same page checks all three on Free.

Three claims, all contradicted by the vendor's own table one scroll away. The dialer does the same thing in reverse: the plan table shows it on Business alone, while the dialer documentation publishes a phone number allowance for self-serve customers and says calling is included with no separate seat fee.

None of this is deceptive so much as fast-moving. The self-serve ladder was relaunched at the end of June 2026, roughly six weeks before this review, and the page has not caught up with itself. It does mean any figure quoted about Unify from before that date describes a different product.

Who ranks for this, which is the usual answer

Nine results on the pricing query. Unify holds two. Four are competitors publishing reviews of a product they sell against, including Warmly, whose own $10,000 floor this site documented the same week. One result is a different company altogether with a similar name.

Sign up and start. No card for the trial, no seat minimum, no procurement. This is the least gated product in its category, and the evaluation costs nothing but the hour it takes.

• Establish which tier your actual requirement lives on before paying anything. If you came for website intent or product usage signals, that is Business, which means annual and a sales conversation.
• Get the email enrichment rate confirmed: one credit or two. The vendor's FAQ and its docs disagree, and it doubles the cost of the action you will run most.
• Ask what a credit top-up costs. The FAQ says you can buy them at any time on any paid plan and never says at what price.
• Find out how many credits Free grants. The plan says "limited" and no number appears anywhere, which makes the free tier impossible to plan against even though it is genuinely free.
• Do not buy Pro for the rate. It is the same $0.025 a credit as Base. Buy it for CRM sync, team management and analytics, or stay on Base and top up.

The most self-serve pricing in this category and the most complete on the actions, undermined by two gaps that both sit on the same tier boundary: what a Business workspace costs, and what a credit costs once you are on it.

Model it as two products. The self-serve one is an outbound sequencer with third-party signals at $20 or $60 a seat, and it is cheap, honest and easy to leave. The Business one is a first-party intent platform at a price nobody publishes, and everything this site has learned about unpriced annual tiers applies to it.

One term to read before signing either. The self-service agreement renews automatically for successive periods of the same duration at the then-current non-promotional rate, fees are non-refundable, and there is no prorated refund on termination. On a monthly plan that is a small exposure. On the annual Business tier it is not.