UpLead charges one credit for one contact, and that contact arrives with the email address and the mobile direct dial together.
Which sounds unremarkable until you set it against the category. Lusha charges one credit for an email and five for a phone number. Cognism charges a credit per record revealed and will not tell you what a credit costs. UpLead charges once, hands over both fields, and publishes the price.
So people rarely leave UpLead over cost.
They leave over the seat count.
Free trial, Essentials and Plus are all single-user accounts. Not a seat minimum, a seat ceiling. The second person on your team requires Professional, which is annual-only, sold through a demo, and publishes no price, no credit allowance and no seat count. This is a product with an unusually honest published price for exactly one buyer, and nothing published at all for two.
What follows: what a verified record actually costs on all four published price points, the three things the terms of service say that the pricing page does not, all twenty-four data tools in this directory with the price we hold and whether you can buy without a call, and eight of them matched to the specific condition under which each beats UpLead.
What does UpLead cost per verified record?
$0.373 to $0.582, depending on plan and billing basis.
That includes the mobile direct dial, because one credit returns both fields.
| Plan | Price | Credits | Per record |
|---|---|---|---|
| Essentials, monthly | $99/mo | 170 a month | $0.582 [computed] |
| Plus, monthly | $199/mo | 400 a month | $0.498 [computed] |
| Essentials, annual | $74/mo | 2,040 a year | $0.435 [computed] |
| Plus, annual | $149/mo | 4,800 a year | $0.373 [computed] |
| Professional | Not published | Custom | Not published |
Read on 5 August 2026 and re-checked on 11 August 2026 with prices unchanged. The annual plans are quoted per month and billed annually, so Essentials is $888 a year and Plus is $1,788 [computed], neither of which appears anywhere on the page. Now put that beside Lusha, where a credit costs between 10.6 and 12.5 cents at list. An email and a phone number for the same person is six credits there, so 63.6 to 75 cents. UpLead's most expensive published rate undercuts Lusha's cheapest one for the same pair. At the annual Plus rate it undercuts it by 41%.
Which means this site's own entity record for UpLead was wrong, and it is worth saying so rather than quietly fixing it. It described UpLead as the option for teams who would rather pay more per verified record than clean a cheap list. The vendor's own published numbers do not support that.
What "self-serve" means here, and why it is a separate column
Self-serve means a buyer can complete the purchase without a sales call. A trial is not a checkout, and a free tier is not a checkout either. It is a different fact from whether the vendor publishes a price, and in this category the two come apart in three separate ways. Seamless.AI has a free tier and no checkout. Dropcontact has a checkout and no price on record. BookYourData has a checkout and a price that is not monthly at all.
Directory-wide the counts are 108 of 264 tools with no self-serve path and 114 of 264 publishing no price. Data and research is one of the better-behaved categories on both measures, which is the good news on this page.
Three things the terms say that the pricing page does not
All three are in UpLead's terms of service rather than on its pricing page, and none of the seven pages ranking for this product's pricing mentions any of them. Checked 5 August 2026.
| The pricing page says | The terms say |
|---|---|
| No contract or long-term commitment | Cancel at least 60 days before renewal or it renews |
| Nothing about credit expiry | Credits are use it or lose it, and do not roll into a renewal term |
| One credit unlocks one contact | If a company's information changes, that counts as another credit |
The sixty-day notice is the one to diarise. It is a long window on a monthly-feeling product, and it sits directly underneath an FAQ answer describing the plan as having no long-term commitment. Both statements are the vendor's, both are current, and they do not describe the same arrangement.
The expiry rule matters more than it looks. Credits do not survive a renewal, and the help centre offers a hibernation plan at $2 a month that preserves an account and its unused credits. On an annual Essentials plan that is $24 a year protecting a balance worth up to $888 at the plan's own rate [computed], which is a good deal and an odd thing to have to discover in a support article.
And the re-reveal clause will surprise people. A contact whose company data has changed costs a fresh credit, so a list you re-enrich a year later is not free. The pricing page's flat statement that one credit equals one contact is true only until something moves.
The 95% accuracy claim is scoped to email
Verification is the whole pitch and the claim carries a number: a 95% data accuracy rate, repeated on the homepage as a 95%+ accuracy guarantee. That is vendor-reported and untested by this site. Read where the number attaches. Every instance carrying a percentage is scoped to email addresses. The phone row says the vendor verifies phone numbers to provide the most accurate data, with no figure at all.
That asymmetry matters here more than it would elsewhere, because the reason to choose UpLead over Lusha is that the mobile comes free with the email. The field that makes the price attractive is the field with no accuracy number against it. The guarantee has the same shape. The homepage promises refunds for bounces and poor data under the name Friendly Credits. There is no page describing it, the obvious URL returns a not-found, the help centre's own article on bounces documents no refund mechanism, and the terms say fees are non-refundable.
Every data tool here, priced
Twenty-four tools in the data and research category. The rate is the published entry price on the monthly-billing basis where one exists, and the date is when it was read off the vendor's own page.
| Tool | Entry / mo | Free tier | Buy without a call? | Price read |
|---|---|---|---|---|
| BetterContact | $15 | Yes | Yes | 2026-08-07 |
| Clearbit | $20 | No | Yes | 2026-08-12 |
| Clearout | $23 | Yes | Yes | 2026-08-07 |
| FullEnrich | $29 | Yes | Yes | 2026-08-07 |
| Crunchbase | $29 | Yes | Yes | No date on record |
| Snov.io | $39 | Yes | Yes | 2026-08-07 |
| Hunter | $49 | Yes | Yes | 2026-08-07 |
| Prospeo | $49 | Yes | Yes | 2026-08-07 |
| Findymail | $49 | No | Yes | 2026-08-07 |
| Lead411 | $49 | No | Yes | 2026-08-06 |
| NeverBounce | $49 | Yes | Yes | 2026-08-12 |
| LeadMagic | $49.99 | No | Yes | 2026-08-07 |
| Apollo.io | $69 | Yes | Yes | 2026-08-25 |
| Store Leads | $75 | Yes | Yes | 2026-08-12 |
| UpLead | $99 | No | Yes | 2026-08-11 |
| BuiltWith | $295 | Yes | Yes | 2026-08-12 |
| Lusha | $0, then annual only | Yes | Yes | 2026-08-12 |
| BookYourData | $99 once, not monthly | No | Yes | 2026-08-12 |
| Dropcontact | Not published | Yes | Yes | 2026-08-07 |
| ZoomInfo | Not published | No | No | 2026-08-12 |
| Cognism | Not published | No | No | 2026-08-12 |
| Seamless.AI | Not published | Yes | No | 2026-08-11 |
| Persana AI | Not published | No | No | 2026-08-07 |
| Ocean.io | Not published | No | No | No date on record |
Nineteen of twenty-four will sell to you without a call.
Sixteen of those publish a plain monthly rate you can pay. Two publish a price that is not monthly at all, and the distinction is worth keeping rather than flattening: Lusha bills yearly only above its free tier, and BookYourData sells credits outright with no recurrence. The nineteenth is Dropcontact, which has a checkout and no price on our record.
UpLead sits fifteenth by entry price and near the top of the affordable half by cost per record, which is the tension this whole page turns on. The headline is high and the unit economics are good.
Who should stay on UpLead
- You are one person and will stay one person on this tool. That is the honest scope of the product, and inside it the economics are the best in this comparison set.
- Mobile direct dials are what you are actually buying. One credit for both fields is a structural advantage nothing else here matches at a published price.
- You want a number you can model without a sales call, which rules out five of the twenty-four rows above before anything else is considered.
- You will diarise a sixty-day cancellation date on the day you sign. Not thirty. Not the renewal date.
There is no free plan. There is a seven-day trial with five credits, which is five contacts, so spend it deliberately rather than exploring the interface with it. Spend all five on phone numbers for people you can independently verify, because the mobile is the field carrying no published accuracy figure.
Who is on the wrong product
Anyone who needs a second seat. It is not purchasable at any published price. For a team of three, UpLead's published pricing is decoration.
Anyone who re-enriches old lists. Changed company records cost fresh credits, so the annual refresh you were planning is a second purchase.
Anyone whose consumption is lumpy. Credits do not survive a renewal, and the $2 hibernation plan is a workaround rather than a solution.
And anyone selling into Europe, where the coverage question is different and the compliance posture matters more than the per-record price.
Eight alternatives, and the one condition each wins on
BookYourData, if credits must not expire and seats must not be capped
$99 once for 250 credits, which the vendor prints as $0.40 each and computes to $0.396 [our division], down to $24,999 for 2.5 million at $0.010. Self-serve, no subscription. Read 12 August 2026. This is the direct answer to both of UpLead's structural weaknesses at once. One credit is one contact and reveals the email and the mobile together, exactly as UpLead does. Seats are unlimited and free. The credits carry no expiry and there is no renewal date to miss.
The offsetting problem is the guarantee. The 97% figure is a deliverability claim scoped to email, with no number and no remedy attached to the mobile direct dials, and the terms disclaim the accuracy the guarantee promises. Disputes go to arbitration in New York where the loser pays costs.
Lusha, if you want a free tier and more than one person
$0 entry with a free tier, and no monthly billing at all above it. The cheapest paid tier is $37.45 a seat a month billed yearly, which is $449.40 a year. Self-serve. Read 12 August 2026. It beats UpLead on team shape and loses on unit price. A credit costs 10.6 to 12.5 cents at list, a phone number burns five credits against one for an email, so email plus phone for one person is 63.6 to 75 cents against UpLead's 37.3 to 58.2 [both computed from published rates].
Two things to check before the comparison flatters it. Every paid card reads billed yearly and the page carries no billing toggle, so the struck-through $49.90 is not a price you can select. And on an annual plan unused credits are wiped at the end of the cycle, which is the same trap UpLead has, on a plan you cannot leave monthly.
Lead411, if you export in volume
$49 a seat a month, no free tier, self-serve. Read 6 August 2026. Metered in exports rather than credits, at the lowest published cost per record of any data vendor reviewed on this site. It beats UpLead when the job is bulk list building with a direct dial attached. Four things the pricing page does not say, all of which this site found elsewhere on the vendor's own properties: the prices are per seat, the middle tier's export allowance is never stated, the checkout shows a one-year commitment, and no current overage rate is published anywhere. Both self-serve tiers stop at two seats, which is one better than UpLead and still a ceiling.
Apollo, if you want the sequencer on the same bill
$69 a seat a month billed monthly, $49 billed annually, free tier, self-serve. Read 25 August 2026. A 275M-contact database with sequencing, a dialer and AI assistants attached. It beats UpLead when you would otherwise buy a database and a sending tool separately, and when you need more than one seat. Data quality is good rather than excellent, and the real constraint is export credits rather than seats: the tiers that make exports workable cost several times the headline. Check the credit allowance before the seat rate.
Hunter, if you only need email
$49 a month, free tier, self-serve. Read 7 August 2026. Email finding and verification, deliberately narrow and priced accordingly. It beats UpLead on the one condition that the mobile direct dial is not part of your motion, in which case you are paying UpLead's premium for a field you never use. There is no sequencer, no CRM and no enrichment beyond email, which is the point rather than a gap.
Prospeo, if you prospect on LinkedIn
$49 a month, free tier, self-serve. Read 7 August 2026. Email and mobile finding with a LinkedIn workflow, at half UpLead's entry price with a free tier UpLead does not have. It wins when your list is built by browsing rather than by filtering a database. It is a narrow tool, and coverage is thinnest exactly where the free tools also fail, so test it on your hardest segment rather than your easiest.
FullEnrich, if the mobile number is the entire job
$29 a month, free tier, self-serve. Read 7 August 2026. Waterfall enrichment focused specifically on mobile numbers, which are the hardest field to source. The condition is precise: you already have the emails and you cannot reach anyone. A waterfall queries many providers in sequence, so coverage is the union of several databases rather than one, which is a different bet from UpLead's single verified source. For email-only outbound it is an unnecessary layer.
Cognism, if you sell into Europe
No published price, no free tier, no checkout. Read 12 August 2026. The only row on this list that costs you a sales cycle, and the only one built for notified-contact compliance.
It beats UpLead on one condition that no amount of per-record arithmetic overrides: European coverage with a GDPR-native posture and phone-verified mobiles. Two things it does not publish, and the second is unusual. There is no price, which is normal at this end of the market. There is also no contract term stated anywhere: the FAQ refers to "the contract" without ever saying how long one is, and cognism.com/terms returns a 404. North American coverage trails the US incumbents.
The trial procedure that settles it, and it costs five credits
UpLead's trial is seven days and five credits. Five records is a small sample, so this is a test with a pass mark rather than a browse.
- Spend all five credits on mobile numbers for people you can independently verify. Colleagues at other companies, former customers, anyone whose number you already know. Pass mark: four of five correct. That is the field with no published accuracy figure and it is the field that makes the price competitive.
- Put the cancellation date in a calendar on day one. Sixty days before renewal, whatever the FAQ implies about commitment. Two minutes, and it is the single most expensive thing on this page to forget.
- Ask support what Friendly Credits actually is before relying on it: what counts as a bounce, what the window is, and how a claim is made. There is no page documenting it and the terms say fees are non-refundable.
- If there is any chance of a second user, price Professional now. Essentials and Plus are single-user accounts and no second seat is purchasable at any published price, so this decides the purchase rather than colours it.
- Run the same five names through BookYourData or Lusha's free tier. Both are self-serve, both take an afternoon, and a five-record overlap tells you more about your own ICP coverage than any published accuracy claim.
What breaks in month three
The credits expire. Not at the end of the month, at the end of the term, and they do not roll into a renewal. A team whose consumption is lumpy buys an allowance sized for its busiest month and forfeits the rest.
The top-up rate is not the plan rate. Extra credits are $0.60 on Essentials and $0.50 on Plus, and both are priced off the monthly plan. An annual Essentials buyer who runs out pays 38% more per record than their own plan rate for every credit past the allowance [computed against the $0.435 annual figure].
And the second hire arrives. This is the failure that sends people to this page. There is no upgrade path from a single-user plan to a two-user plan at a published price, so the month you grow is the month you enter a procurement cycle you thought you had avoided.
So which one should you buy?
Stay on UpLead if you are one person buying mobile numbers, because at $0.373 to $0.582 a verified record nothing else here beats it at a published price. Diarise the sixty days and move on.
If a second seat is coming, move to BookYourData: same one-credit-for-both-fields structure, unlimited free seats, credits that never expire, and $99 buys 250 of them outright with no renewal to miss. That is the closest thing on this page to a like-for-like replacement.
If you export in volume, Lead411 at $49 a seat is cheaper per record and stops at two seats. If you need the sequencer too, Apollo at $69 is one bill instead of two. And if you sell into Europe, none of the per-record arithmetic on this page applies to you and Cognism is the call, sales cycle included.