11x Review (2026)
Sells Alice as a headcount replacement rather than a tool, from $3,750 a month billed annually, with no self-serve entry point.
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11x in Depth
11x publishes a price. Alice, the outbound digital worker, is "Starting at $3,750 / mo, Billed annually" on the Growth plan, for up to 5 users and 2,000 new prospects a month. That is $45,000 a year. Pro and Enterprise are custom.
This review said the opposite until 2026-09-29, and it was wrong. The Growth price sits on 11x.ai/products/alice/pricing rather than on the homepage this review used to cite, and archived copies show the same card on 2026-06-18 and 2026-08-11. The correction is recorded here rather than quietly made.
| Alice plan | Price | Users | New prospects a month | Billing |
|---|---|---|---|---|
| Growth | $3,750 a month | Up to 5 | 2,000 | Annual |
| Pro | Custom | Up to 10 | 5,000 | Annual |
| Enterprise | Custom | Unlimited | 10,000+ | Annual or multi-year |
Three prices for the same plan
The same page contradicts its own card twice. Its FAQ answers "How much does 11x cost?" with "11x starts at $36,000 per year on the Growth plan", which is $3,000 a month, $9,000 a year below the card. And the page's meta description, the text search results display, says "Plans from $2,000/mo." All three were present in the June and August archive captures, so this is not a mid-update glitch.
This site records the card, $3,750 a month billed annually, because it is the price shown against a plan with a stated period. The practical advice is to put the FAQ's $36,000 in front of the sales rep and ask which figure they will honour.
The arithmetic that matters
At 2,000 new prospects a month, $45,000 a year is $1.875 a prospect if the whole allowance is used. 11x prices "per lead, not per send", so a light month does not lower the bill: at 500 prospects the same fee is $7.50 each.
11x's own page puts a fully loaded SDR at $8,000 to $12,000 a month, $96,000 to $144,000 a year. On that benchmark $45,000 is 31% to 47% of one head. The comparison is favourable if you accept its terms, and the term to question is the denominator: an SDR books meetings, and this software sends outbound.
What the contract adds
The pricing page says 11x charges per lead. The terms (last updated June 2026) bill in something else: access "includes a mutually agreed number of Credits", "All Credits purchases are non-refundable", and 11x "does not allow further use of the Service when Customer's Credits balance is zero". Payment obligations are "non-cancelable and non-pro-ratable". Termination is for uncured breach or insolvency; there is no termination for convenience.
11x's help docs add that non-renewal needs 30 days' written notice and that renewal increases are capped, without saying by how much. How many credits a prospect consumes is not published anywhere.
What buyers report paying
Vendr, a procurement platform, reports a median 11x contract of $55,050 a year, with a range of $38,250 to $89,850, read 2026-09-29. Those are buyer-reported contracts aggregated by a third party, not list prices and not ours. The median is 22% above the Growth list price, which is what you would expect if many buyers are on Pro or add Julian.
Who should not buy this
If you have not personally booked meetings from a cold list into your ICP in the last six months, buy nothing in this category yet. Prove the motion with a sending tool from $39 a month and your own writing first. At $45,000 a year with no exit for convenience, this is the most expensive place to find out it does not work.
Setting 11x Up
There is no self-serve path and no published free trial. Entry is a demo, and 11x's docs give standard onboarding on Growth as two weeks.
Four things to establish before signing:
- Which price applies: the $3,750 card or the FAQ's $36,000, in writing.
- How many credits a prospect consumes, since the terms bill in credits and stop service at zero.
- The renewal cap, which the docs say exists and do not size.
- What escalation looks like when a prospect replies with something the sequence did not anticipate, because that is where deals are won and every product in this category hands it back.
What the AI actually does
2 of 3 can act without a person in the loop. Those are the ones to scope carefully.
Alice, outbound digital workerResearches, writes and sends outbound, and handles repliesFrom $3,750 a month, billed annuallyActs
Sold as headcount rather than software. Priced per lead: "Whether Alice runs three touchpoints or thirty, the price stays the same."
Julian, phone agentAnswers inbound calls and chats and qualifies the leadVoice from $5,333 a month, chat from $2,417, billed annuallyActs
Inbound, which is a materially easier and safer problem than cold outbound. Growth voice covers 2,000 calls a month with 3 concurrent, which is $2.67 a call at full use. You bring your own telephony over SIP.
Deep research and personalisationReads the account and writes the messageIncludedDrafts
Output a human can inspect, in a product where most of the rest is not.
11x is the most autonomous product in this directory, and since at least June 2026 it has published an entry price for it. The scoping questions (what the worker may say, on whose consent, from which number) are still answered inside a sales process, but the budget question no longer has to be.
Strengths and Weaknesses
- An entry price is published, with users, prospect volume and inclusions stated against it.
- Mailboxes, domains, warmup and inbox rotation are managed by 11x on Growth, per the plan card.
- One vendor accountable for the whole motion, rather than four contracts and an integration project.
- No setup or onboarding fee, per the pricing FAQ.
- Three different entry prices on one page, $3,750 a month, $36,000 a year and $2,000 a month.
- Annual billing only, with no termination for convenience and non-refundable credits.
- What a credit is, and how many a prospect uses, is unpublished.
- Off-script replies escalate to a person, so the headcount saving is smaller than the pitch implies.
- API access for Alice is Enterprise-only, whatever your volume, per 11x's plan guide.
11x Pricing
$45,000 is the Growth card, $3,750 a month billed annually. The FAQ on the same page says $36,000 a year. The observed range is Vendr's aggregate of buyer-reported contracts, not ours and not a list price. Source: 11x Alice pricing page and terms (June 2026), and Vendr's 11x page (third-party), both read 2026-09-29.
Alice Growth is published at $3,750 a month, billed annually, which is $45,000 a year. Pro and Enterprise are custom. Julian is published separately at $5,333 a month for voice and $2,417 for chat on Growth, also annual.
| Figure | Amount | Source |
|---|---|---|
| Alice Growth, plan card | $3,750 a month, billed annually ($45,000 a year) | 11x pricing page, vendor |
| Alice Growth, same page's FAQ | $36,000 a year | 11x pricing page, vendor |
| Page description | "Plans from $2,000/mo" | 11x pricing page meta, vendor |
| Julian voice + chat, Growth | $7,750 a month ($93,000 a year) | 11x Julian pricing page, vendor |
| Buyer-reported median | $55,050 a year ($38,250 to $89,850) | Vendr, third-party |
Alice and Julian together on Growth come to $11,500 a month, $138,000 a year, which lands inside 11x's own $96,000 to $144,000 estimate for one human SDR.
The Verdict
A headcount decision with a published entry price, $45,000 a year, sold on a contract with no exit for convenience, and still the most expensive available way to discover whether outbound works for you.
- You have already proven the motion manually and want to scale it without hiring
- Your deal size supports $45,000 a year on prospecting alone
- You want mailboxes, warmup and sending managed by the vendor
- You can get the $36,000 FAQ figure or the credit terms negotiated in writing
- You have not personally booked meetings from a cold list in the last six months
- Failing cheaply matters, because there is no monthly billing and no self-serve path
- Your average deal is under about $5,000, where the arithmetic does not survive
- You need API access without an Enterprise contract
Can it take a payment?
Full tracker →Books meetings or resolves the call and hands off. Taking money is out of scope for the product as sold.