11x vs Artisan vs AiSDR: Only One Publishes a Price

Here's the trap. You take demos from all three, none of them quotes you a price on the call, and you go looking for one online. The highest-ranking comparison of these three products is published by one of these three companies.

Only AiSDR publishes a price. It is $900 a month, billed quarterly, and it buys 1,200 messages. 11x and Artisan publish nothing at all, and third-party procurement data puts their signed contracts between $9,000 and $65,640 a year.

That range is the useful part. It is not a price list, it is the spread of what other people agreed to, and one of these vendors has a spread wide enough to tell you the quote you get is an opening position rather than a rate.

So this page covers what each one actually costs, what the reporting on the category does and does not establish, and which of the three you can test without committing a year.

What do these actually cost?

Artisan's spread is the finding. Nine thousand dollars to fifty-seven thousand, for nominally the same product. That is a factor of six. Where a range is that wide, the number in your quote is not a price, it is where the negotiation starts, and you should treat it accordingly. Its tiers are sized by leads contacted per month, so the figure rises with the thing a working programme does more of.

AiSDR's published price is a volume tier wearing an entry price's clothes. The $900 buys 1,200 messages, which is roughly a fortnight of real outbound for a single territory. Plan against the message cap rather than the dollar figure, because that is the number you will hit first.

What did the TechCrunch investigation actually say?

It matters because it is cited constantly and usually second-hand. In March 2025 TechCrunch reported that an 11x employee said the company was "losing 70-80% of customers that came through the door." In the same article, 11x answered on the record that its "retention rate is currently 79%."

Those two figures are close to mirror images and the company has not reconciled them publicly since. The same reporting carries ZoomInfo, then a customer, saying the product "performed significantly worse than our SDR employees." 11x has since appointed a new chief executive, Prabhav Jain.

Artisan's chief executive has separately acknowledged low response rates, high churn, and early problems with the product hallucinating badly. We have that through secondary coverage of an interview rather than from the interview itself, so treat it as reported rather than quoted.

How bad is churn in this category, really?

Nobody can tell you, and the honest version of that answer is more useful than a number. The figure most often repeated is 50 to 70 percent a year. We went looking for a primary source and could not reach one, and the claim changes shape between publications, appearing both as annual tool churn and as projects dying inside 90 days.

Gartner separately predicts that over 40 percent of agentic AI projects will be cancelled by the end of 2027. That is a forecast covering agentic AI broadly rather than a measurement of this category.

So the range of plausible cancellation rates runs from 11x's own 21 percent, implied by its 79 percent retention figure, up to the 70 or 80 percent its former employee described. That uncertainty is the thing to price, and it is priceable.

What does the risk actually cost you?

We modelled this separately. At a coin-flip chance of cancelling, with failure landing around month four, the real cost per month the tool actually earned its place is double the sticker price.

• 11x at $45,000 is $3,750 a month on paper and about $7,500 per useful month once the risk is priced in.
• Artisan at $21,000 is $1,750 a month on paper and about $3,500 per useful month.
• AiSDR's quarterly billing removes most of that premium, for the same reason a break clause does: you cannot be stranded for eight months in something that renews every three.

Against an in-house SDR at roughly $960 to $1,100 per held meeting, the churn-adjusted 11x contract needs about eight held meetings a month, every month, to break even. That is the number to put in front of a vendor, and it is much higher than the one you get comparing their annual figure to a salary.

Which one should you actually pick?

• If you have not yet proved the motion by hand, none of them. This is the most expensive place to discover that your offer does not land. Our own note on 11x says it plainly: you cannot fail cheaply here.
• If you want to test the category this quarter, AiSDR. It is the only one of the three you can buy without a sales call, and quarterly billing means a mistake costs three months rather than twelve. Budget against 1,200 messages, not against $900.
• If you have already decided to replace an SDR seat and want one vendor accountable, 11x, with a break clause negotiated in writing. Reporting indicates those clauses exist at around three months but are not universal, so ask which terms apply to you specifically.
• If the data layer is what you want bundled, Artisan, treating the first quote as an opening bid. On a spread that wide, the difference between negotiating and not is tens of thousands.
• If your bottleneck is list quality rather than sending capacity, the honest answer may be none of the three: Clay plus a sender costs a fraction of these contracts and we keep a list of tools that skip the annual commitment.

The comparison people want here is which product works best, and no honest page can answer it, because the only outcome data in public is one company's self-reported retention rate and one former employee's contradiction of it. What you can compare is what each costs to be wrong about, and on that measure the one publishing a price and billing quarterly is playing a different game from the other two. If you are still deciding whether any of them earns the money, our task-by-task audit marks the six things the software does and the one it does badly.