11x vs Artisan vs AiSDR: What Each Publishes and Costs

Here's the trap. You take demos from all three, none of them quotes you a price on the call, and you go looking for one online. The highest-ranking comparison of these three products is published by one of these three companies.

All three publish a price, and this page said otherwise until 2026-09-29. 11x prints $3,750 a month billed annually for its Growth plan, on a product pricing page rather than its homepage. Artisan sells self-serve credit plans from $280 a month on a Startups tab its default view hides. AiSDR starts at $250 a month, month to month.

Beyond the entry prices, the larger tiers of 11x and Artisan are still quoted, and third-party procurement data is the only public view of what buyers sign for those.

So this page covers what each one actually costs, what the reporting on the category does and does not establish, and which of the three you can test without committing a year.

What do these actually cost?

11x prints three different entry prices on one page. The plan card says $3,750 a month billed annually, the FAQ says $36,000 a year, and the description search engines show says "Plans from $2,000/mo". Ask the sales rep which one they honour. Artisan's widely quoted $9,000 to $57,000 range turns out to be one purchaser's contracts on Vendr, not a market range. 11x pricing and Artisan pricing go through each in full.

AiSDR changed its meter in mid-2026. Its $900 Explore plan bought 1,200 AI messages in May and buys 800 researched contacts now, and a $250 month-to-month Solo tier was added. Plan against the contact allowance rather than the dollar figure.

What did the TechCrunch investigation actually say?

It matters because it is cited constantly and usually second-hand. In March 2025 TechCrunch reported that an 11x employee said the company was "losing 70-80% of customers that came through the door." In the same article, 11x answered on the record that its "retention rate is currently 79%."

Those two figures are close to mirror images and the company has not reconciled them publicly since. The same reporting carries ZoomInfo, then a customer, saying the product "performed significantly worse than our SDR employees." 11x has since appointed a new chief executive, Prabhav Jain.

Artisan's chief executive told TechCrunch in April 2025 that first-generation AI SDRs have "relatively high churn" and that "We had extremely bad hallucinations when we first launched".

How bad is churn in this category, really?

Nobody can tell you, and the honest version of that answer is more useful than a number. The figure most often repeated is 50 to 70 percent a year. No primary source for it is known, and the claim changes shape between publications, appearing both as annual tool churn and as projects dying inside 90 days.

Gartner separately predicts that over 40 percent of agentic AI projects will be cancelled by the end of 2027. That is a forecast covering agentic AI broadly rather than a measurement of this category.

So the range of plausible cancellation rates runs from 11x's own 21 percent, implied by its 79 percent retention figure, up to the 70 or 80 percent its former employee described. That uncertainty is the thing to price, and it is priceable.

What does the risk actually cost you?

We modelled this separately. At a coin-flip chance of cancelling, with failure landing around month four, the real cost per month the tool actually earned its place is double the sticker price.

• 11x at $45,000 is $3,750 a month on paper and about $7,500 per useful month once the risk is priced in.
• Artisan's self-serve Employee plan at $1,110 a month is about $2,220 per useful month on the same assumptions, and its monthly billing lets you stop before the risk compounds.
• AiSDR's quarterly billing removes most of that premium, for the same reason a break clause does: you cannot be stranded for eight months in something that renews every three.

Against an in-house SDR at roughly $960 to $1,100 per held meeting, the churn-adjusted 11x contract needs about eight held meetings a month, every month, to break even. That is the number to put in front of a vendor, and it is much higher than the one you get comparing their annual figure to a salary.

Which one should you actually pick?

• If you have not yet proved the motion by hand, none of them. This is the most expensive place to discover that your offer does not land. Our own note on 11x says it plainly: you cannot fail cheaply here.
• If you want to test the category this quarter, AiSDR. It is the only one of the three with a month-to-month tier, $250 for 200 researched contacts, so a mistake costs one month. Explore and Scale are quarterly contracts.
• If you have already decided to replace an SDR seat and want one vendor accountable, 11x, with a break clause negotiated in writing. Reporting indicates those clauses exist at around three months but are not universal, so ask which terms apply to you specifically.
• If the data layer is what you want bundled, Artisan, starting on its 30-day self-serve trial and counting credits per person contacted before any sales-led contract.
• If your bottleneck is list quality rather than sending capacity, the honest answer may be none of the three: Clay plus a sender costs a fraction of these contracts and we keep a list of tools that skip the annual commitment.

The comparison people want here is which product works best, and no honest page can answer it, because the only outcome data in public is one company's self-reported retention rate and one former employee's contradiction of it. What you can compare is what each costs to be wrong about, and on that measure the two with monthly self-serve plans are playing a different game from 11x. If you are still deciding whether any of them earns the money, our task-by-task audit marks the six things the software does and the one it does badly.