lemlist costs $69 a seat a month, or $39, and this site's own records hold both.
The entity record says $69, read on 6 August 2026. The pricing section of our review of the same product says entry is from around $39 per month. The AI section of that same review, read on 11 August 2026, records the Email plan at $69 monthly and $55 yearly, with Multichannel at $109 and $87 a user. So $69 appears three times with dates on it and $39 appears once with none.
That still is not enough to call it, and this page does not.
A stale figure and a live figure look identical once they are both sitting in a database. The only thing that separates them is a reading, nobody has done one for this draft, and pretending otherwise would put a number on this site that a buyer might commit a budget to. What follows is every reading we hold, what the gap costs at four different team sizes, the three billing bases most pages miss, and the one lemlist figure that holds up whichever way the contradiction falls.
What does lemlist cost?
$69 a seat a month for Email on the monthly-billing basis, and $109 a seat for Multichannel. Pay yearly and those become $55 and $87 a user. Read on 11 August 2026. There is a free tier and it is genuinely usable, which is rarer here than it should be.
And $39, from the pricing section of the same review, with no date recorded.
| Figure | Where it is recorded | Date read | What it appears to describe |
|---|---|---|---|
| $69/seat/mo | entities.ts, `entryMonthly` and `perSeat` | 2026-08-06 | The recorded entry rate, monthly basis |
| $69/seat/mo | reviews.ts, AI section | 2026-08-11 | Email plan, monthly toggle |
| $69/seat/mo | what-cold-email-costs, sequencer table | 2026-08-25 | Email plan, 50,000 sends included |
| $39/mo | reviews.ts, pricing prose | No date recorded | "From around $39 per month at entry" |
| $55/seat/mo | reviews.ts, AI section | 2026-08-11 | Email plan, yearly basis, 20% off |
| $109/seat/mo | reviews.ts, AI section | 2026-08-11 | Multichannel plan, monthly toggle |
Six rows, one product, two answers to the only question on the page.
Why this page will not split the difference
$54 is not a price. It is an arithmetic mean of two claims, and a mean of a true statement and a false one is false. Publishing it would hide the fact that somebody needs to open a web page, which is the only thing that fixes this.
This directory's rules say to publish a disagreement rather than resolve it by preference, and there is no exception for disagreements between two of our own files. There is a version of this page that quotes $69 with total confidence and reads better. It would also be a page that had quietly decided something on your behalf using evidence it did not show you.
The honest move is to hand you the readings, the dates and the arithmetic on what the gap costs, and let the size of your own bill tell you whether it is worth ten minutes.
What the contradiction costs at your seat count
This is where a per-seat product differs from a flat-rate one, because the gap does not stay $30. It multiplies by headcount.
| Seats | At $69/seat | At $39/seat | Gap per year | For reference, Smartlead flat |
|---|---|---|---|---|
| 1 | $69/mo | $39/mo | $360 [computed] | $39/mo |
| 3 | $207/mo [computed] | $117/mo [computed] | $1,080 [computed] | $39/mo |
| 6 | $414/mo [computed] | $234/mo [computed] | $2,160 [computed] | $39/mo |
| 10 | $690/mo [computed] | $390/mo [computed] | $3,600 [computed] | $39/mo |
At one seat the unresolved figure is worth $360 a year, which is less than most teams spend deciding. At ten it is $3,600, which is more than the entire annual cost of the flat-rate tool in the last column.
The larger your team, the more this page's refusal to guess should annoy you, and the more clearly it is the right call.
Three billing bases, not two
Almost every comparison of this product gets the shape wrong before it gets to the number.
The toggle offers monthly, quarterly at 10% off and yearly at 20% off, and the page opens showing the discounted figure with the monthly price beside it in smaller type. Read on 11 August 2026. So a buyer skimming the page sees $55 and pays $69 unless they commit a year, and this is the vendor whose headline number used to be the annual one, which is why this site records the monthly-billing rate as a convention.
The convention exists because mixing the two bases across a comparison table penalises whichever vendors happened to be recorded on the dearer one, typically by 15 to 20%. Here it is exactly 20% by the vendor's own badge.
Per seat against flat rate, and where they cross
The two pricing shapes in this category meter different things and the choice between them is not a feature question.
Per seat charges for people. Your bill tracks headcount and is indifferent to volume. Flat rate charges for a workspace, so your bill tracks contacts or mailboxes and is indifferent to how many people log in. lemlist, Reply.io and Mailshake are the first shape. Instantly, Smartlead and QuickMail are the second.
Our review puts the crossover somewhere around six to eight seats, after which the flat-rate infrastructure tools cost materially less for the same output. That figure is a judgement rather than a reading, and the table above lets you check it against your own headcount at either of the two disputed rates.
The thing per-seat pricing punishes hardest is a team where several people send occasionally, because you pay full freight for a seat somebody opens twice a week. Count seats before you compare features.
The cheapest email in the category, by a factor of nearly five
lemlist against the whole sequencing roster
The cost-per-send table needs a published allowance and only six tools have one. This table needs nothing beyond the entity record, so all twelve sequencing tools in the directory appear, including the two that publish no monthly rate at all.
| Tool | Entry rate held | Pricing model recorded | Free tier | Self-serve | Price verified on |
|---|---|---|---|---|---|
| MailReach | $25 | Flat | No | Yes | 2026-08-07 |
| Mailshake | $29 | Per seat | No | Yes | 2026-08-07 |
| Woodpecker | $35 | Usage | Yes | Yes | 2026-08-06 |
| Saleshandy | $36 | Flat | No | Yes | 2026-08-07 |
| Smartlead | $39 | Flat | No | Yes | 2026-08-11 |
| Instantly | $47 | Flat | Yes | Yes | 2026-08-06 |
| Salesforge | $48 | Usage | No | Yes | 2026-08-11 |
| QuickMail | $49 | Flat | No | Yes | 2026-08-07 |
| Reply.io | $59 | Per seat | Yes | Yes | 2026-08-07 |
| lemlist | $69 | Per seat | Yes | Yes | 2026-08-06 |
| Klenty | None held | Per seat | No | Yes | 2026-08-07 |
| Meetz | None held | Flat | No | Yes | 2026-08-12 |
Four of twelve are per seat, and lemlist is the dearest of them
lemlist at $69, Reply.io at $59, Mailshake at $29 at entry against a $58 seat rate, and Klenty, which publishes no monthly figure. Six of the twelve are recorded as flat rate and five of those publish a figure. Two are metered by usage. That split is the shape of the whole category, and it is the reason a sticker comparison across it means so little: the tools are not selling the same unit.
Two rows in this table are already stale, and one of them is lemlist
lemlist appears here at $69 while the review carries an undated $39, which is the subject of this page. Saleshandy shows $36 against a first-hand reading of $41 taken on 25 August 2026, and MailReach shows $25 against $19.50 read the same day. Read the last column before the second one.
$0.00138 a send, and it holds whichever entry figure turns out to be current.
lemlist's Email plan publishes a 50,000-send allowance against its $69 rate, read 25 August 2026. That is the largest allowance of any entry plan in this directory and it produces the lowest cost per send by a wide margin: 4.7 times cheaper than Smartlead's Base plan at $0.00650 and 14 times cheaper than Mailshake, which has the lowest sticker price in the category at $29 and includes 1,500 sends for it.
| Tool and plan | Entry, monthly billing | Sends included | Cost per send | Ratio against lemlist |
|---|---|---|---|---|
| lemlist Email | $69 | 50,000 | $0.00138 | 1.0x |
| Smartlead Base | $39 | 6,000 | $0.00650 | 4.7x [computed] |
| Saleshandy Starter | $41 | 6,000 | $0.00683 | 4.9x [computed] |
| Instantly Growth | $47 | 5,000 | $0.00940 | 6.8x [computed] |
| QuickMail Starter | $49 | 5,000 | $0.00980 | 7.1x [computed] |
| Mailshake Starter | $29 | 1,500 | $0.01933 | 14.0x [computed] |
Read that table twice. The cheapest sticker in this category is the most expensive email you can send, and the dearest sticker is the cheapest, which is the single most useful thing a buyer of a sequencer can know and it appears on no ranking page for this query.
The catch is the one already covered. That $69 buys one seat, so at four seats the same 50,000 sends cost $276 a month unless a single person is doing all the sending.
lemlist publishes what a credit is worth
One enrichment credit is one cent, stated on the pricing page.
Enrichment runs on rechargeable credits billed pay per success across 25 or more providers. Naming the currency value of a credit is close to unheard of in this market: Apollo, Warmly, folk and Instantly all meter in credits they never convert to money, and this site has spent whole pages on that gap. lemlist simply closes it.
It is worth weighting in a purchase decision more than most feature comparisons are, because a credit you cannot price is a bill you cannot forecast.
The MCP server is on the entry plan, and that cuts both ways
lemlist ships an MCP server, a command-line interface and a set of Claude Skills on the $69 entry plan, so a model you control can operate a lemlist account directly. Nothing else in this directory offers it.
Read that as a risk as well as a feature. The usual guardrail on an AI sending tool is a human clicking send, and an MCP integration exists precisely to remove that click. Whatever your agent is permitted to do, it can now do to a live sending account with your domain reputation attached to it. Scope the credentials before you scope the prompt.
lemlist also puts its own drafting agents and intent agents on that same cheapest paid tier, where most of this category gates them upward. Whatever else is true of the pricing, the AI is not the part being held back.
The free tier is a real evaluation
It allows building a complete sequence rather than taking a tour, which makes it one of four free tiers among the twelve sequencing tools here.
Use it, and use it specifically to answer the question the price cannot: whether your team will actually run the LinkedIn and call steps. Teams who buy multichannel and send only email are paying a per-seat premium for two channels nobody switched on, and that is a more expensive mistake than picking the wrong tier.
How to check all of this in fifteen minutes
- Open lemlist.com/pricing and note which billing basis the page opens on. Then click through all three and write down the Email and Multichannel figures on each. Five minutes, and it resolves the $69 against the $39 for you.
- Find the send allowance beside the plan you would buy. Divide the monthly figure by it. Our table says $0.00138 for Email; if yours differs, the allowance moved. Three minutes.
- Count the seats that will actually send weekly, not the seats that will have logins. Multiply by the monthly figure and compare against a flat-rate tool at $39 to $49. Five minutes, and it is the whole decision.
- Check whether anyone on the team has ever run a LinkedIn step. If not, you want the Email plan and not Multichannel, and the $40 a seat difference is the largest single saving available on this page. Two minutes.
Pass condition: under six weekly senders, and at least one channel beyond email in genuine use. Fail condition: either of those is false, in which case a flat-rate tool does the same job for less.
When lemlist is the wrong purchase
Above about eight seats, where the flat-rate tools cost materially less for the same output.
Also when you need multi-domain sending at volume, because there is no unlimited-mailbox model here and that is a positioning choice rather than an oversight. lemlist is built for considered outbound to a curated list. If your strategy is spreading volume across forty mailboxes, Smartlead and Instantly are the shape you want and the comparison is not close.
And when you will only ever send email, in which case you are paying a per-seat premium for a multichannel product and running it single-channel. The alternatives page matches eight tools to the specific condition each one wins on.
What breaks in month three
The seat you added without thinking about it. Per-seat pricing has no step function to warn you: headcount moves and the bill moves with it, quietly, at $69 or $109 a time.
Second is the channel nobody switched on. A Multichannel plan running email-only for a quarter has cost $40 a seat a month for nothing [computed from the $109 and $69 rates], which at four seats is $480 over three months. Audit it at the end of month one, not at renewal.
Third is the enrichment credit line, which is genuinely well priced at a cent each and is still a variable meter attached to a fixed subscription. And fourth is deliverability, which is better here than the CRM platforms and not as good as the infrastructure specialists, so a team scaling volume inside lemlist will hit a ceiling that is architectural rather than configurable.
So what should you budget?
$828 a year for one seat on Email at the corroborated figure [computed from $69 a month], and open the pricing page before you commit it. If the $39 is live, that year is $468 [computed] and you should know that before your finance team does.
For a team, multiply by weekly senders rather than by logins, then compare against $39 to $49 flat. Somewhere around six seats the answer changes, and no feature on either side moves that crossover.
Buy this one for the sequencing and the interface, which are the best in the category, and not for the price.