folk Review (2026)
A light relationship CRM with unlimited members on every tier, and four consumption meters it never puts a number against.
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folk in Depth
folk's pricing page does several things well. Three tiers with both billing bases printed, a currency selector that works, an annual discount badged at 20% that is exactly 20% on all three tiers, and, unusually for a per-seat CRM, unlimited members on every plan. There is no seat cap and no headcount cliff, which is the trap its nearest competitor Attio sets at eleven users.
Then there is the line that decides what you actually pay, and it has no number in it.
Four meters, none of them published
Standard includes contact enrichment, AI Assistants and Magic fields. Premium's differentiator, quoted from the page, is this:
That is four distinct consumption meters named in a single bullet, and folk publishes an allowance for none of them on any tier. Standard does not say how many enrichments it includes. Premium does not say how many more "more" is. Enterprise says the limits are custom, which is at least honest about being unknowable in advance.
This site has a name for the shape by now, from Warmly: who publishes the price and who publishes the meter are two different questions. Lusha publishes both. folk publishes the price clearly, in two currencies and two billing bases, and not the meter. A buyer can work out exactly what folk costs and cannot work out what it does before running out.
For a CRM that is bought partly for waterfall enrichment, the enrichment allowance is not a detail. It is the product.
What doubling the price buys
Standard is $30 a member a month and Premium is $60. Exactly double. Set against that, the feature list Premium adds is: custom objects and deals, email sequences, workspace roles, dashboards, API access, full interaction history, and the unquantified "more credits".
| Standard | Premium | Enterprise | |
|---|---|---|---|
| Monthly | $30 | $60 | from $100 |
| Annual | $24 | $48 | from $80 |
| Members | Unlimited | Unlimited | Unlimited |
| Custom domains | 1 | 3 | Custom |
| Enrichment / message / sync / AI credits | unstated | "more" | custom |
Read the table for numbers rather than features and the result is stark. Across a doubling of price, the only quantity that changes is custom domains, from one to three. Everything else Premium adds is either a capability you can check for yourself in a trial, or an allowance nobody will tell you the size of.
That is not an argument against Premium. Custom objects and email sequences are real, and for most teams they are the reason to upgrade. It is an argument against being able to forecast the bill, because the one thing that could force an upgrade you did not plan, running out of enrichment credits on Standard, is the one thing with no number against it.
The parts that are better than the category
Three things worth crediting, because this review is otherwise about an absence.
The annual discount is exactly what the badge claims. $30 to $24, $60 to $48, $100 to $80: 20% on every tier, against a badge saying 20%. Fathom's badge overstates on two tiers of three, and this site has published that. folk's does not overstate at all.
Unlimited members on every tier is the right structure for a per-seat product, and it is the opposite of Attio, where the ten-seat cap on the $44 tier makes an eleventh hire cost $649 a month. folk charges for the eleventh person and nothing else changes.
And the currency selector actually works, offering USD and EUR with both printed. Woodpecker served this site rupees by default and needed the control driven to produce a dollar figure, so a working selector is not a given.
What we had wrong
This site recorded folk at $25 a seat with a $20 entry. Neither figure appears anywhere on the page on either billing basis or in either currency. Standard is $30 monthly and $24 annually; the €22 annual rate is the closest thing to the recorded numbers and it is a different currency. Corrected to $30, the monthly-billing rate this site records.
Worth noting for the byline audit as well: Reddit ranks ninth for this product's pricing query, in r/CRM, asking for opinions other than the vendor's. Six of the other eight results are written by competing CRMs. Per playbook 01 a Reddit result on a commercial query is the strongest available signal that buyers do not trust what ranks above it, and on this query they are right not to.
Setting folk Up
Two-week free trial, no card. folk asks for payment details only at upgrade, and says so on its own FAQ.
- Ask for the four allowances in writing before choosing a tier: enrichments, messages, account sync and AI fields. None is published.
- Ask what happens at the limit. Whether it is a hard stop, an overage or a prompt to upgrade changes the risk entirely, and the page does not say.
- Check the currency selector is on the currency you intend to pay in. USD and EUR are not conversions of each other, so $24 against €22 is a different price depending on the day.
- Trial the enrichment specifically, since it is the thing most likely to run out and the thing most buyers come for.
- Custom objects are Premium. If your pipeline needs an object folk does not ship, that alone doubles the rate.
- Don't budget for a seat cliff. Unlike Attio there isn't one, so headcount growth is linear here.
What the AI actually does
1 of 3 can act without a person in the loop. Those are the ones to scope carefully.
AI Sales AssistantsWork your pipeline while you are not thereCredits, allowance unpublishedActs
Marked New, and folk's own line is assistants working for you 24/7, even when you sleep. That is an acting claim, and it is the newest thing on a page whose meters this review is already about.
Magic fieldsFills a column by inferenceCredits, allowance unpublishedDrafts
On the Standard tier upward. One of the four consumption meters named in a single Premium bullet and quantified on none of them.
Contact enrichmentFinds the missing dataCredits, allowance unpublishedDrafts
The reason most buyers come to folk, and the allowance is still the thing you cannot see before you buy.
Strengths and Weaknesses
- Unlimited members on every tier, so growth never reprices the seats you already have.
- The 20% annual badge is exactly 20% on all three tiers, which several vendors in this directory cannot claim.
- Both billing bases and both currencies are printed, with a selector that works.
- A two-week trial with no card, stated plainly in the FAQ rather than discovered at signup.
- Custom domains are a published number, one and three, which is more than the credit lines manage.
- Four consumption meters and not one published allowance, on any tier, in a single bullet reading "more credits".
- Doubling the price changes exactly one published quantity, custom domains from one to three.
- Enrichment is a headline feature and an unstated allowance, which is the worst combination for the buyer who came for it.
- Enterprise starts "from" $100 monthly, and a from-price is a floor rather than a price.
- Custom objects sit behind the doubling, so a slightly non-standard pipeline costs $60 a member rather than $30.
folk Pricing
Standard $30 a member a month, Premium $60, Enterprise from $100, all billed monthly; $24, $48 and from $80 on annual. EUR is offered at €27, €54 and from €83 monthly. This site records $30, the monthly USD rate a buyer can pay without committing a year.
Against the category, folk sits below Attio's $44 Standard-equivalent and above nothing much, so it is a cheap CRM by list price. Whether it is cheap in practice depends entirely on four numbers folk does not publish, and that is the whole finding. Attio publishes both its credit pools and its top-up rates and is more expensive on paper; which is actually dearer is not knowable from the two pricing pages, which is an odd thing to be true of two products in the same category.
The Verdict
A clearly priced CRM with an unpriced meter underneath it. No seat cap, an honest annual discount, and four consumption allowances it will not put a number against, including the enrichment most buyers come for.
- You want a light CRM with unlimited members and no headcount cliff.
- Your enrichment volume is low enough that the unstated allowance will not bind.
- You are on Standard and the standard objects fit your pipeline.
- You value a working currency selector and an annual discount that is what it says.
- Enrichment volume is the reason you are buying, and you need to forecast it.
- You need custom objects, which doubles the rate to $60 a member.
- You need any allowance in writing before signing, since none is published.
- You want the meter and the price from the same vendor, which Attio publishes and folk does not.
Can it take a payment?
Full tracker →Books meetings or resolves the call and hands off. Taking money is out of scope for the product as sold.